# Interactive Window Displays The Hyper Island WeSC Ad Seems From the Future By Meghan Young | Published 2011-01-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hyper-island-wesc References: [psfk](http://www.psfk.com/2011/01/interactive-advertising-window-dispells-passive-street-promotion.html) & [hyperisland.se](http://hyperisland.se/) The Hyper Island WeSC ad is like something out of a sci-movie -- think 'Minority Report' and 'I, Robot.' I mean, it's an [interactive window display](https://www.trendhunter.com/trends/espacio-movistar), for goodness' sake. The incredibly innovative Hyper Island WeSC window display may be simple in execution, but it will surely make a huge impact on passersby. Designed by Beatriz Areilza, Gustaf Engström, Lucas Lima and Marcus Wallander, the display features an infrared transmitter that tracks pedestrians to project a captivating display. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 24% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Window Displays:** Disruptive innovation opportunities in using infrared technology for interactive window displays. - **Hyper Island Wesc Ad:** Disruptive innovation opportunities in creating captivating and futuristic window displays. - **Infrared Transmitter:** Disruptive innovation opportunities in utilizing infrared technology for tracking and projection purposes. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunities in revolutionizing traditional outdoor advertising through interactive window displays. - **Retail:** Disruptive innovation opportunities in enhancing customer engagement and retail experiences through interactive window displays. - **Technology:** Disruptive innovation opportunities in integrating infrared technology for interactive and immersive digital experiences. ## Related on Trend Hunter - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Portable Window Projection Systems](https://www.trendhunter.com/trends/village-concept.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Holographic Fragrance Installations](https://www.trendhunter.com/trends/the-perfume-shop-holographic-technology.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [Hyper-Realistic Digital Exhibitions](https://www.trendhunter.com/trends/hyperrealistic-digital-exhibitions.md) - [Smart Holiday Windows](https://www.trendhunter.com/trends/alexa-in-a-pear-tree.md)