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# Department Store E-Bikes
Walmart Debuted the 'Hyper E-Ride' Affordable $1498 Mountain Bike

By Colin Smith | Published 2022-07-05 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/hyper-e-ride
References: [insideevs](https://insideevs.com/news/595925/walmart-hyper-eride-electric-bike/) & [walmart](https://www.walmart.ca/browse/sports-rec/bikes/adult-bikes/electric-bikes/10010-20088-31141-31805)

![Department Store E-Bikes](https://cdn.trendhunterstatic.com/thumbs/482/hyper-e-ride.jpeg)

[Walmart](https://www.trendhunter.com/trends/eb-5-swagcycle) debuted a new micro-mobility product aimed at [entry-level mountain bikers](https://www.trendhunter.com/trends/affordable-mountain-ebikes) who want electric motor assistance, the 'Hyper E-Ride.' This is an ultra-affordable $1,498 USD bike competing in a market where most options begin at $2,500. Despite this, the Hyper E-Ride boasts a powerful 36-volt, 250-watt motor for pedal assistance, supplied by a 36-volt lithium-ion battery.

These two components result in the Hyper E-Ride achieving a maximum range of roughly 20 miles, and a top speed that fluctuates based on the pedaling abilities of the rider. With the Hyper E-Ride, Walmart focused on creating an enjoyable, easy-to-adopt experience by giving the bike [fat grippy tires](https://www.trendhunter.com/trends/cycultra), a sturdy frame, and just enough pedal assistance to remove the hassle of pedaling uphill.

Image Credit: Walmart

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 44% | Activity: 30% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Affordable E-bikes:** There is a disruptive innovation opportunity for manufacturing companies to create high-quality and affordable e-bikes for the mass market.
- **Micro-mobility:** There is a disruptive innovation opportunity for transportation companies to expand their product offerings to include more affordable and accessible micro-mobility options for consumers.
- **Entry-level Mountain Biking:** There is a disruptive innovation opportunity for outdoor recreation companies to offer more affordable and inclusive products that cater to entry-level mountain bikers.

### Industries Being Reshaped

- **Retail:** Walmart's successful launch of the affordable Hyper E-Ride bike indicates that retail companies can capitalize on the demand for high-quality, yet affordable e-bikes.
- **Manufacturing:** Manufacturing companies have an opportunity to improve their production processes and create more affordable e-bikes that are accessible to a wider range of consumers.
- **Transportation:** Transportation companies can explore the creation of more affordable micro-mobility options, such as e-bikes, to offer consumers more accessible and environmentally-friendly transportation alternatives.

## Related on Trend Hunter

- [Functional Utility E-Bikes](https://www.trendhunter.com/trends/ultra-40.md)
- [Lightweight Hybrid Bicycles](https://www.trendhunter.com/trends/urta-hybrid.md)
- [Entry-Level All-Terrain E-Bikes](https://www.trendhunter.com/trends/ridgewood-29.md)
- [Ultra-Affordable Folding Bikes](https://www.trendhunter.com/trends/eb-5-swagcycle.md)
- [Long-Range City Bikes](https://www.trendhunter.com/trends/elops-500.md)
- [Budget-Focused Adult Bikes](https://www.trendhunter.com/trends/gocio.md)
- [Limited-Edition Folding Bikes](https://www.trendhunter.com/trends/heybike-mars-hyper.md)
- [Luxury Electric Mountain Bikes](https://www.trendhunter.com/trends/bash-mtn.md)
- [Low-COG E-Bikes](https://www.trendhunter.com/trends/whyte-e-160.md)
