# Interactive Digital Basketball Courts Nike's Hyper Courts Help Players Engage with the Sport By Ell Smith | Published 2017-11-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hyper-courts References: [highsnobiety](https://www.highsnobiety.com/p/nike-hyper-courts-manilla/) & [news.nike](https://news.nike.com/news/manila-hyper-courts) [Nike](https://www.trendhunter.com/trends/foot-lockers-home-court) has constructed a series of five [basketball courts](https://www.trendhunter.com/trends/grain-collective) in Manila, Philippines that serve as interactive "hyper courts" helping players perfect their skills. When viewed from above, the courts are reminiscent of a smartphone, representing its digitally connected capabilities. Each court features a series of unlockable content, such as training drills, that help players become better athletes, or form a deeper understanding of the sport. All of the content can be accessed through one's smart device, without data, making for an accessible and immersive sporting experience. In addition to the technological infusion, the [Hyper Courts](https://www.trendhunter.com/trends/gaia-hyper-vegan) feature illustrations by Arturo Torres, which depict comic book-like renderings of famous basketball players, like LeBron James, Kobe Bryant, Kevin Durant, Russell Westbrook and Kyrie Irving. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 70% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Interactive Basketball Courts:** Disruptive innovation opportunity: Create interactive sports facilities that enhance player engagement and skill development. - **Digital Training Content:** Disruptive innovation opportunity: Develop unlockable digital content that helps athletes improve their skills and knowledge. - **Immersive Sporting Experiences:** Disruptive innovation opportunity: Design immersive environments that combine technology and sports for a unique and accessible experience. ### Where This Applies - **Sports Facilities:** Disruptive innovation opportunity: Incorporate technology into traditional sports facilities to enhance user experience and engagement. - **Sports Training:** Disruptive innovation opportunity: Create digital training platforms that provide athletes with personalized and interactive content. - **Sports Entertainment:** Disruptive innovation opportunity: Merge sports and entertainment industries to create immersive and interactive experiences for fans and athletes. ## Related on Trend Hunter - [Intelligent Basketball Hoops](https://www.trendhunter.com/trends/smart-basketball-hoop.md) - [Revitalized Shopping Destinations](https://www.trendhunter.com/trends/foot-lockers-home-court.md) - [Museum-Run Basketball Courts](https://www.trendhunter.com/trends/museumrun-basketball-court.md) - [Digital Brand-Made Arenas](https://www.trendhunter.com/trends/fc-25.md) - [Interactive Basketball Trackers](https://www.trendhunter.com/trends/spalding-x-siq.md) - [Female-Focused Sports Initiatives](https://www.trendhunter.com/trends/led-basketball-court.md) - [Brand-Backed Basketball Court Restorations](https://www.trendhunter.com/trends/reebok-canada.md) - [Winterized Basketball Courts](https://www.trendhunter.com/trends/kfc-1.md) - [City-Inspired Basketball Jerseys](https://www.trendhunter.com/trends/city-edition-uniforms.md)