# Chromatic Colorful Footwear The Hyper Color Combat Boot by James Rowland is Bright, Bold & Badass By Jaime Neely | Published 2011-06-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hyper-color-combat-boot References: [etsy](http://www.etsy.com/listing/76860048/vtg-90s-avant-garde-hyper-color-lace-up) & [jamesrowlandshop](http://jamesrowlandshop.com/) James Rowland is a shoe brand known for its vintage and one-of-a-kind footwear options. Its Hyper Color Combat Boot is certainly one-of-a-kind with its glossy, [tie-dye exterior](https://www.trendhunter.com/trends/1460-8eyelet-boot) and badass [chunky heel](https://www.trendhunter.com/trends/mattias-gollin-x-moon-boot-flakes-capsule). The Hype Color Combat Boot is a [vintage shoe from the 1990s](https://www.trendhunter.com/trends/columbia-bugaboot-1) and is a sure way to turn heads. The Hyper Color Combat Boot features black laces that tie all the way up the shoe, a thick-tread rubber sole and a prismatic, sheen finish that changes in different lighting. The rainbow-inspired exterior of this boot is an unusual combination with the badass quality typical of a military boot. The Hype Color Combat Boot fuses girly and grunge in a very peculiar and appealing way. **Implications** - Businesses that are capable of providing their consumers with one-of-a-kind products will see big returns. Consumers today relish in having access to exclusive products as it creates a sense of prestige and elitism. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 31% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Unique Footwear:** Brands should focus on creating one-of-a-kind designs to cater to consumer demand for exclusive products. - **Rainbow-inspired Fashion:** Rainbow hues and bold designs can be mixed with traditional designs and bring more vibrancy to the fashion industry. - **Girly-grungy Fusion:** Combining traditionally feminine elements with edgy, grunge aesthetics creates unique and appealing fashion products that can tap into multiple consumer segments. ### Sectors Adopting This - **Footwear:** The footwear industry can capitalize on the demand for one-of-a-kind designs that cater to individual tastes and preferences. - **Fashion Design:** Fashion designers can experiment with bold and unconventional color combinations to create novel and unique designs that stand out in the market. - **Military Fashion:** The military fashion industry can leverage unconventional and bold designs to create trendsetting products that cater to the modern consumer who seeks bold and unconventional styles. ## Related on Trend Hunter - [Bold Maximalist Footwear](https://www.trendhunter.com/trends/exoshield-xx01.md) - [Unique Footwear Designs](https://www.trendhunter.com/trends/john-fluevog.md) - [Blockish Tread-Covered Boots](https://www.trendhunter.com/trends/mschf-24-boot.md) - [Chic Cyberpunk Boot Designs](https://www.trendhunter.com/trends/nike-acg-air-zoom-gaiadome-goretex-digi-camo.md) - [Color-Changing Rugged Boots](https://www.trendhunter.com/trends/1461-shoes.md) - [Rebellious Camo Boot Collabs](https://www.trendhunter.com/trends/soldier-x-timberland.md) - [Western-Inspired Statement Boots](https://www.trendhunter.com/trends/melissa-x-maldito.md) - [Industrial Textural Rugged Boots](https://www.trendhunter.com/trends/2x4-brutal-boot.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md)