# Sculpted Digital Conceptual Vehicles Nissan Presents a Look at the Hyper Adventure Digital Concept By Amy Duong | Published 2023-11-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/hyper-adventure References: [design-milk](https://design-milk.com/nissan-hyper-adventure-concept-is-a-weekend-warriors-dream-machine/) & [redirect.viglink](https://redirect.viglink.com/?format=go&jsonp=vglnk_170041381813411&key=6ab1d62aaf9dbafae96546ba3ca1b2ac&libId=lp5plty40100x1tt000ULhxhjn8tb&loc=https%3A%2F%2Fdesign-milk.com%2Fnissan-hyper-adventure-concept-is-a-weekend-warriors-dream-machine%2F&gdprConsent=CPgyVIAP1LgYAADABCENAaEsAP_AAH_AAAAAIBoF5C5cRSFD4GJsIJIUIAEXwFAAAGAgDgQBA4AASBCAMAwEkAAAEAAAIAAAAAAAIAIAAAAACAkAAAAAQIAAIQAAAEQAIAAAIAAAAAAAEAAAAAgAAoAAEAAAAAAAAAAAgAAAAAIAQAAAAAAAAQAAAAAAAAAAAAAAAAAAQAAAQAAAAIHyIF5C5cRSFD4GBsIJIUIAEXQFAAAGAgDgQBAwAASBCAMAwAkAAAAAAAIAAAAAAAIAIAAAAAAAkAAAAAQIAAIQAAAEQAIAAAIAAAAAAAEAAAAAgAAoAAEAAAAAAAAAAAgAAAAAIAQAAAAAAAAQAAAAAAAAAAAAAAAAAAQAAAQAAA.YAAAAAAAA4AA&gdprApplies=true&v=1&out=https%3A%2F%2Fwww.nissan-global.com%2FEN%2FINNOVATION%2FTECHNOLOGY%2FTOPICS%2FJMS_2023%2FHYPER-ADVENTURE%2F&ref=https%3A%2F%2Fdesign-milk.com%2F&title=Nissan%20Hyper%20Adventure%20Is%20Designed%20for%20Weekend%20Warriors&txt=%3Cstrong%3EHyper%20Adventure%3C%2Fstrong%3E)  Japanese automobile brand [Nissan](https://www.trendhunter.com/trends/nissan-futures) presents a closer look at the Hyper Adventure, which is a 4x4 digital concept design of a sharply sculpted var. It runs on four wheels with battery fuel and is made for “people passionate about [outdoor adventures and an eco-friendly lifestyle](https://www.trendhunter.com/trends/kia-ev9-advntr-and-pv5-wkndr-concepts)” as described by the brand. Other details include its own set of steps that can be retracted and lead up to the loveseat inside for two. Visually, it has an angular look that supports a futuristic and tech-forward language. The side profile stands out as it has about a 45-degree door that opens up diagonally and appears to be sliced when it does so. Another notable feature is the rear bench seat, which can rotate 180 degrees based on an axle. Image Credit: Nissan ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 18% | Activity: 14% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Transportation:** The Hyper Adventure is designed for people passionate about outdoor adventures and an eco-friendly lifestyle, providing a disruptive innovation opportunity for sustainable transportation. - **Futuristic Design:** The sharply sculpted design and angular look of the Hyper Adventure offer a futuristic and tech-forward language, presenting a disruptive innovation opportunity in the field of automotive design. - **Adaptable Interior:** With features like retracted steps and a rotating rear bench seat, the Hyper Adventure provides an adaptable and versatile interior, creating a disruptive innovation opportunity for customizable vehicle interiors. ### Industries Being Reshaped - **Automotive:** The automotive industry can explore the disruptive innovation opportunity of eco-friendly transportation with the development of vehicles like the Hyper Adventure. - **Design:** The design industry can embrace the disruptive innovation opportunity presented by the futuristic and angular design of the Hyper Adventure, inspiring new creative approaches. - **Interior Design:** Interior design industry professionals can tap into the disruptive innovation opportunity of adaptable vehicle interiors by taking inspiration from features like the rotating rear bench seat in the Hyper Adventure. ## Related on Trend Hunter - [Persona-Specific EVs](https://www.trendhunter.com/trends/nissan-futures.md) - [Nostalgic Explorer SUVs](https://www.trendhunter.com/trends/nissan-xtrail-concepts.md) - [Electrified Supercar Concepts](https://www.trendhunter.com/trends/nissan-hyper-force.md) - [Advanced Old-Fashioned Camper Vans](https://www.trendhunter.com/trends/nissan-caravan-mountain-base.md) - [Sleek Futuristic Electric Vehicles](https://www.trendhunter.com/trends/maxout.md) - [Racer-Inspired City Car Concepts](https://www.trendhunter.com/trends/nissan-concept-2023.md) - [Wood-Paneled Electric Vehicles](https://www.trendhunter.com/trends/2023-nissan-ariya-surfwagon-concept.md) - [All-Electric Racecar Concepts](https://www.trendhunter.com/trends/ariya-singleseater.md) - [Streamlined Digital EV Concepts](https://www.trendhunter.com/trends/infiniti-vision-qe-concept.md)