# Animal Superbowl Performances Adorable Animals Star in this Pepsi Get Hyped for Halftime Ad By Jana Pijak | Published 2014-12-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hyped-for-halftime References: [youtube](https://www.youtube.com/watch?v=eMkrtsxNOoo) & [youtube](https://www.youtube.com/channel/UCH47Lk8Qv2Vdr7yu7JHyvug) In preparation for the Super Bowl 49 Halftime Show starring Katy Perry, [Pepsi](https://www.trendhunter.com/trends/make-your-gameday-epic) has released a series of ads that invite fans to 'get hyped for halftime'. This adorable clip is one of them and features a [starring cast of wild animals](https://www.trendhunter.com/trends/puppy-bowls) including a car-driving porcupine, baby ducks that go down a water slide and even a sloth that shows of its trapeze skills. The impromptu half-time show was put on during a friendly park football game and is sure to make your heart melt. The [Pepsi Super Bowl 49 Halftime Show](https://www.trendhunter.com/trends/super-bowl-lix) is set to air on February 1st, 2015 and Katy Perry fans are already excited to see what surprises the star has in store for audiences. While Katy Perry's performance is an expected hit, this animal halftime show definitely wins in the cuteness department and gets fans hyped for halftime. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 26% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Animal-centric Advertising:** More brands are capitalizing on adorable animals to promote their products, presenting an opportunity to create innovative and memorable ad content. - **Interactive Halftime Shows:** Brands can leverage the hype around halftime shows to create more interactive and engaging experiences for fans, potentially shifting the culture of traditional halftime entertainment. - **Nontraditional Sports Coverage:** Consumers may be increasingly drawn to unconventional sports events, such as animal-friendly halftime shows, which could lead to new opportunities for sports networks, advertisers, and live event producers. ### Where This Applies - **Marketing and Advertising:** Ad agencies and brands can explore ways to leverage cute and captivating animal content in their campaigns to connect with consumers on a deeper emotional level. - **Entertainment:** Half-time show event producers and talent managers can consider incorporating elements of nontraditional entertainment, like adorable animals, into their halftime performances to cater to a broader audience. - **Television and Broadcasting:** Broadcasting companies can explore the potential audience appeal of nontraditional broadcasts, such as animal-centered halftime events, to increase engagement and ratings during live coverage. ## Related on Trend Hunter - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Celebrity-Starring Super Bowl Ads](https://www.trendhunter.com/trends/doja-cat-2.md) - [Kickoff Footwear Commercials](https://www.trendhunter.com/trends/skechers-big-game.md) - [Adoptable Rabbit Races](https://www.trendhunter.com/trends/the-bunny-bowl.md) - [Inspiring Leftover Ads](https://www.trendhunter.com/trends/hellmanns-mayo-cat.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [Locals-Only Super Bowl Parties](https://www.trendhunter.com/trends/the-pepsi-big-game-bash.md) - [Local Eatery-Elevated Soda Campaigns](https://www.trendhunter.com/trends/super-bowl-lix.md)