# Dynamic Sportswear Editorials Hypebeast Magazine's Verve Fashion Story Highlights Athletic Themes By Jana Pijak | Published 2014-06-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hypebeast-magazine References: [fuckingyoung.es](http://fuckingyoung.es/verve/) & [hypebeast](http://hypebeast.com/magazine) Dylan Hartigan stars in the sporty "Verve" editorial for Hypebeast magazine. The Models1 face is captured by photographer Sylvain Homo's lens and outfitted by visionary wardrobe stylist Laura Walters. Laura dresses the model in a range of edgy, [athleticwear garments](https://www.trendhunter.com/trends/red-run-menswear-collection) that range from studded track jackets to digitized print sweats. The pieces come to us from a number of labels that include Shaun Samson, [Adidas](https://www.trendhunter.com/trends/zne-collection) and Astrid Andersen among other names. Gracing the publication's seventh issue, the "Verve" fashion story for Hypebeast magazine is both dynamic and modern. The image series shines a light on contemporary and youthful menswear staples that are definitive of the fashion industry's current athletic obsession. The ensembles marry aesthetics with comfort and embody an effortlessly cool air. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 85% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Athletic Aesthetics:** The fashion industry has a current obsession with athleticwear and there is an opportunity to innovate with more comfortable, stylish, and dynamic sportswear. - **Digitized Prints:** Digitized prints are becoming a popular trend in athleticwear, presenting an opportunity to incorporate more creative designs and patterns. - **Modern Sportswear Editorials:** There is a trend towards modern and dynamic sportswear editorials that showcase youthfulness, contemporary fashion, and edgy aesthetics. ### Where This Applies - **Athletic Apparel:** The athletic apparel industry can capitalize on the trend of incorporating more stylish and comfortable designs for a youthful and contemporary audience. - **Fashion Photography:** Fashion photography can incorporate more dynamic and modern styles to showcase the latest trends in athleticwear and sportswear. - **Digital Printing:** Digital printing companies can provide innovative designs and patterns for athleticwear that incorporate digitized prints for unique and creative apparel. ## Related on Trend Hunter - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Art-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/vitesse.md) - [Dynamic Athleisure Menswear Ranges](https://www.trendhunter.com/trends/red-run-menswear-collection.md) - [Social Account-Joined Sneaker Models](https://www.trendhunter.com/trends/hartcopy.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md)