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# Artistic Energy Drink Formulas
G FUEL Teamed Up with Mike Perry to Create 'HYPE SAUCE'

By Laura McQuarrie | Published 2019-09-10 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/hype-sauce
References: [prnewswire](https://www.prnewswire.com/news-releases/g-fuel-and-award-winning-artist-mike-perry-announce-new-limited-edition-hype-sauce-flavor-300914310.html) & [gfuel](http://www.gfuel.com/)

[G FUEL](https://www.trendhunter.com/trends/g-fuel-products), The Official Energy Drinks of Esports, collaborated with Emmy-winning, Brooklyn-based artist Mike Perry to create a limited-edition flavor called 'HYPE SAUCE.' The raspberry lemonade energy drink flavor comes in a special box for collectors that contains a 40-serving tub of the product and a branded shaker cup.

To kick off the launch of HYPE SAUCE, which will be available for purchase on G FUEL's site as of September 12th, global creative studio HYPEMAKER is hosting a free pop-up on the same day in New York City that will share snacks, merchandise and a Super Smash Bros. tournament that will treat one lucky gamer to an exclusive pair of [Nike](https://www.trendhunter.com/trends/fc-barcelona-away-kit) sneakers. Some of the special guests who will be in attendance include a number of professional [eSports](https://www.trendhunter.com/trends/g-fuel) players.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 35% | Activity: 56% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Limited-edition Collaborations:** Companies can partner with artists to create unique products that appeal to collectors and create excitement around their brand.
- **Gaming-inspired Product Lines:** Companies can align themselves with the growing video gaming industry by creating products tailored to the unique tastes of gamers.
- **Experiential Marketing Events:** Hosting events that offer more than just a product launch can create buzz around a brand and create an opportunity for consumers to engage with a product in a unique way.

### Where This Applies

- **Energy Drink:** Collaborations with artists or other popular figures can differentiate a brand in the competitive energy drink market.
- **Esports:** Brands can align themselves with the growing popularity of eSports by sponsoring events or partnering with professional eSports players.
- **Consumer Goods:** Experiential marketing events or limited edition product collaborations can help consumer goods companies differentiate themselves and create a sense of exclusivity among consumers.

## Related on Trend Hunter

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- [Slasher-Inspired Energy Products](https://www.trendhunter.com/trends/hack-n-slash-collectors-box.md)
- [Game-Inspired Energy Drinks](https://www.trendhunter.com/trends/g-fuel.md)
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- [Workout-Fueling Energy Drinks](https://www.trendhunter.com/trends/g-fuel-energy-drink.md)
- [Gamer-Oriented Energy Drinks](https://www.trendhunter.com/trends/championship-citrus-cherry.md)
- [Hybrid Gamer-Focused Energy Drinks](https://www.trendhunter.com/trends/g-fuel-5.md)
- [Game-Inspired Energy Mixes](https://www.trendhunter.com/trends/g-fuel-energy.md)