# Designer Duo Autos The Hype Means Nothing Fiat 500 Makes Me Want a New Shirt and Car By Michael Hines | Published 2010-03-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/hype-means-nothing-fiat References: [highsnobiety](http://www.highsnobiety.com/news/2010/03/27/hype-means-nothing-x-fiat-500-by-intersection/) & [hypemeansnothing](http://www.hypemeansnothing.com/) The Hype Means Nothing [Fiat](https://www.trendhunter.com/trends/fiat-500-spiaggina) 500 is the hippest car I've seen in awhile. Paris just got a little cooler with the addition of this car to its roadways. The Hype Means Nothing Fiat 500 [looks just like the designers' shirts](https://www.trendhunter.com/trends/audi-car-couture). Celebrities making finger glasses cover the Fiat 500. This definitely seems like a [collaboration that no one saw coming](https://www.trendhunter.com/trends/model-a7l). This Fiat may be a little small for my taste, but it looks awesome. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 52% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: South America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Collaborative Fashion-transportation:** The collaboration between The Hype Means Nothing and Fiat 500 opens up opportunities for fashion brands to team up with automobile manufacturers to create unique, stylish vehicles. - **Celebrity Endorsements in Automotive:** The use of celebrity finger glass designs on the Fiat 500 suggests potential for automotive brands to partner with famous individuals for creative and attention-grabbing marketing campaigns. - **Influence of Pop Culture in Design:** The Hype Means Nothing Fiat 500 demonstrates the influence of pop culture on product design, highlighting the potential for brands to incorporate popular trends and references into their products. ### Industries Being Reshaped - **Automotive:** The collaboration between The Hype Means Nothing and Fiat 500 presents opportunities for the automotive industry to tap into the fashion market and appeal to style-conscious consumers. - **Fashion:** The partnership between The Hype Means Nothing and Fiat 500 showcases the potential for fashion brands to expand their reach and visibility by collaborating with other industries. - **Marketing:** The use of celebrity finger glass designs on the Fiat 500 suggests innovative marketing strategies for automotive brands to leverage the influence and reach of celebrities to promote their vehicles. ## Related on Trend Hunter - [Rattan Detailed Custom Cars](https://www.trendhunter.com/trends/fiat-500-spiaggina.md) - [Colorful Vivid Small Automobiles](https://www.trendhunter.com/trends/fiat-1.md) - [Artistically Rendered One-Of-A-Kind Autos](https://www.trendhunter.com/trends/romero-britto.md) - [Panda-Inspired Retro Car Conepts](https://www.trendhunter.com/trends/megapanda.md) - [Collaboration Fashion Designer Vehicles](https://www.trendhunter.com/trends/toyota-aygo-x-undercover.md) - [Compact Italian EVs](https://www.trendhunter.com/trends/2022-abarth-500-ev.md) - [Bright Miniature Electric Vehicles](https://www.trendhunter.com/trends/topolino-ev.md) - [Sporty Fully-Electric Vehicle Models](https://www.trendhunter.com/trends/abarth-500e.md) - [Music Video EV Teasers](https://www.trendhunter.com/trends/jlo-fiat-500e.md)