# Naturally Formulated Child Remedies These New Hyland’s Naturals Remedies Come in Three Varieties By Michael Hemsworth | Published 2022-08-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hylands-naturals-remedies References: [drugstorenews](https://drugstorenews.com/news-briefs?created_1=2022-08-18T08%3A31%3A46) & [hylands](https://hylands.com)  These new [Hyland’s](https://www.trendhunter.com/trends/hylands-naturals) Naturals remedies are a naturally formulated product for parents to choose as a way to combat the unwanted effects of illness. The products come in three varieties including Baby Cough & Immunse Daytime, Kids Cough & Mucus Daytime and Kids Cough & Mucus Nighttime. Each of the products are free from allergens, alcohol, parabens, artificial colorings and dyes, and provide a functional benefit for parents to appreciate. The products are arriving at a variety of retailers with the Baby Cough & Immune Daytime as a [Walmart](https://www.trendhunter.com/trends/breath-of-fresh-hair-kids) exclusive. The Hyland’s Naturals remedies are part of a more naturally formulated range of childhood products that speak to the increasing demand amongst parents for natural ways to combat against the effects of common illnesses. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 14% | Activity: 59% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Natural Child Remedies:** The increasing demand for natural ways to combat against the effects of common illnesses opens up opportunities for the development of more naturally formulated childhood products. - **Allergen-free Child Remedies:** The trend of allergen-free child remedies highlights the need and opportunity for companies to create products that are free from common allergens. - **Functional Child Remedies:** Parents appreciate functional benefits, creating a trend to develop remedies that provide relief from common symptoms such as coughs and mucus. ### Where This Applies - **Child Healthcare:** The trend towards natural child remedies presents opportunities for natural healthcare companies to create and market products specifically designed for children. - **Pharmaceuticals:** The allergen-free trend for child remedies presents an opportunity for pharmaceutical companies to develop new products, appealing to parents who are concerned about the effect of allergens on their children. - **Retail:** Retailers can benefit from the increasing demand for naturally formulated remedies as they can offer these types of products, which are sought out by an increasing number of parents. ## Related on Trend Hunter - [Calming Baby Care Products](https://www.trendhunter.com/trends/baby-skincare-line.md) - [Health-Forward Nutrient Gummies](https://www.trendhunter.com/trends/hylands-naturals.md) - [Nutrient-Rich Child Vitamins](https://www.trendhunter.com/trends/hylands.md) - [Child-Friendly Sugar-Free Multivitamins](https://www.trendhunter.com/trends/hylands-kids-multivitamins.md) - [Free-From Kids Cold Medications](https://www.trendhunter.com/trends/genexa-cold-and-flu-medicines.md) - [Free-From OTC Health Products](https://www.trendhunter.com/trends/welly-remedies-products.md) - [Homeopathic Nighttime Teething Medicines](https://www.trendhunter.com/trends/boiron-camilia-bedtime.md) - [Baby-Friendly Immunity Supplements](https://www.trendhunter.com/trends/baby-immune-support.md) - [Womanly Wellness Multivitamins](https://www.trendhunter.com/trends/hylands-womens-health.md)