# Spring-Centric Technical Fashion HYKE Presents a Look at its New Collection for SS24 By Amy Duong | Published 2023-09-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hyke-1 References: [highsnobiety](https://www.highsnobiety.com/p/bape-mschf-big-red-boot/)  Fashion imprint [HYKE](https://www.trendhunter.com/trends/hyke-2) presents a look at its latest collection which is designed for the Spring/Summer 2024 season. It was unveiled on the runways of Rakuten Tokyo Fashion Week yesterday. It featured a wide range of vintage militaristic outerwear looks including technical layering items made with [Pertex](https://www.trendhunter.com/trends/andwander-fw25). Other items in the range include flowing shirts and a slew of accessories that follow the same design language. However, the most notable look of the collection was its collaborative efforts done with [The North Face](https://www.trendhunter.com/trends/hyke-and-the-north-face), which returns once again after the duo worked together back in 2019 for the Fall/Winter season. It shines a spotlight on items such as pullovers with co-branding accents, minimal technical outerwear, and longline coats. Image Credit: HYKE, Jun Okada ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 46% | Activity: 16% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Spring/summer 2024 Collection:** Opportunity for fashion brands to create seasonal collections with a focus on technologically advanced materials and vintage-inspired designs. - **Pertex Layering Items:** Potential for innovative fashion companies to incorporate Pertex fabrics into their technical outerwear to create functional and stylish layering pieces. - **Collaborative Fashion Partnerships:** Prospect for brands to collaborate with outdoor apparel companies to create unique and mutually beneficial collections with co-branding accents and minimal technical outerwear. ### Where This Applies - **Fashion:** Opportunity for fashion brands to incorporate technologically advanced fabrics and vintage-inspired designs into their collections. - **Outdoor Apparel:** Potential for outdoor apparel companies to collaborate with fashion brands to create unique collections that combine style with functionality. - **Textile Manufacturing:** Prospect for textile manufacturers to focus on producing and distributing technologically advanced fabrics, such as Pertex, for fashion and outdoor apparel companies. ## Related on Trend Hunter - [Collaborative Outdoor Technical Apparel](https://www.trendhunter.com/trends/hyke-and-the-north-face.md) - [Collaborative Technical Outerwear Series](https://www.trendhunter.com/trends/hyke-2.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Spring-Ready Technical Danish Fashion](https://www.trendhunter.com/trends/fce-2.md) - [Spring-Ready Tranquil Fashion](https://www.trendhunter.com/trends/nanamica-2.md) - [Future-Forward Layering Collections](https://www.trendhunter.com/trends/north-seainspired-fallwinter-2025-line.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Seasonal Change Spring Fashion](https://www.trendhunter.com/trends/transition-collection.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md)