# Waterless Hygiene Products 'Clensta' Makes Cleanliness Accessible, Regardless of Water Access By Laura McQuarrie | Published 2018-11-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hygiene-product References: [economictimes.indiatimes](https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/ian-ian-fund-invests-in-waterless-personal-hygiene-startup-clensta/articleshow/66362940.cms) & [clensta](https://clensta.com/our-products/) 'Clensta' is a waterless personal hygiene start-up that is on a mission to make cleanliness easily accessible to accessible for anyone, at any time, even if water is inaccessible. The start-up created a patent-pending cleansing [Waterless Shampoo](https://www.trendhunter.com/trends/gemz-haircare) that's beneficial for removing odors, sharing antimicrobial properties and protecting the body from over 100 diseases. Clensta also created a [Waterless Body Bath](https://www.trendhunter.com/trends/upfall-shower) as an "alternate bathing solution" that also boasts a formula that's free from alcohol, gluten, parabens and SLS. The start-up recognizes the value in its products for those who live in extreme weather conditions, those who lack access to clean water, as well as those who need [personal hygiene solutions](https://www.trendhunter.com/trends/clean-bathroom-global-challenge) at extreme temperatures. Currently, Clensta operates in the B2B market but it recently received funding to help it break into the B2C space, as well as develop more innovative products to disrupt the personal hygiene category. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 39% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Waterless Hygiene:** Disruptive innovation opportunity: Develop more waterless personal hygiene products to cater to individuals who lack access to clean water or live in extreme weather conditions. - **Antimicrobial Properties:** Disruptive innovation opportunity: Create new products with antimicrobial properties to promote cleanliness and protect against diseases. - **B2B to B2C Expansion:** Disruptive innovation opportunity: Explore breaking into the B2C market and reaching a wider customer base with innovative personal hygiene solutions. ### Where This Applies - **Personal Care:** Disruptive innovation opportunity: Offer waterless hygiene products that cater to the growing demand for convenient and eco-friendly personal care options. - **Emerging Markets:** Disruptive innovation opportunity: Target emerging markets where access to clean water is limited and offer waterless hygiene products tailored to their needs. - **Healthcare:** Disruptive innovation opportunity: Collaborate with healthcare industry to develop waterless hygiene solutions for patients in extreme conditions, such as hospitals or disaster areas. ## Related on Trend Hunter - [Concentrated Waterless Cleansers](https://www.trendhunter.com/trends/water-wise.md) - [Powder-to-Gel Cleansers](https://www.trendhunter.com/trends/hand-body-powder-wash.md) - [Whimsical Hygiene Expansions](https://www.trendhunter.com/trends/clean-age-1.md) - [Mess-Free Bathing Systems](https://www.trendhunter.com/trends/body-washing-tool.md) - [Waterless Boat-Cleaning Products](https://www.trendhunter.com/trends/sea-clean-uk.md) - [Liquid-Free Shampoos](https://www.trendhunter.com/trends/signature-shampoo.md) - [Elevated Tablet-Style Cleansers](https://www.trendhunter.com/trends/seadrop-skincare.md) - [Sleek Toiletries Solutions](https://www.trendhunter.com/trends/soapstone-20.md) - [Personal Care Cleansing Pods](https://www.trendhunter.com/trends/cleansing-pods.md)