# Dual-Action Women's Care Lines Women's Care Brand Flamingo Aims to Dispel the Myth of Perfection By Ell Smith | Published 2018-10-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hygiene-brand-flamingo References: [shopflamingo](https://www.shopflamingo.com/) The women's care brand, [Flamingo](https://www.trendhunter.com/trends/body-appreciation-program) acknowledges that a woman's beauty routine doesn't have to be synonymous with perfection and has created a line of products that embrace one's natural curves, bumps and blemishes, all while nourishing the skin. The thoughtfully designed packaging of Flamingo elicits a sense of elegance and simplicity, which is only further by the products within. The newly launched line consists of dual-action items like [moisturizing shaving gel](https://www.trendhunter.com/trends/any-hair-anywhere) or [wax kits](https://www.trendhunter.com/trends/pubic-hair-skin) that arrive with step-by-step guides. Each item works with the body instead of against it, leaving one's skin feeling soft and supple. Sitting on the intersection of personal care and self-maintenance, Flamingo offers a refreshingly affordable collection of high-end products that all retail under $20. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 17% | Activity: 49% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Embracing Natural Beauty:** Creating products that celebrate and embrace one's natural curves, bumps, and blemishes. - **Thoughtful Packaging Design:** Designing packaging that evokes elegance and simplicity. - **Dual-action Products:** Developing products that work with the body instead of against it, leaving the skin feeling soft and supple. ### Who This Affects Most - **Personal Care:** Opportunity to create affordable, high-end products that celebrate natural beauty. - **Beauty and Skincare:** Potential to disrupt the industry by offering products that promote self-acceptance and nourishment. - **Retail:** Opportunity to offer affordable options that resonate with consumers seeking natural beauty solutions. ## Related on Trend Hunter - [Intimate Wellness Brand Launches](https://www.trendhunter.com/trends/niches-nooks.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Gen Z-Focused Personal Care](https://www.trendhunter.com/trends/kiehls-3.md) - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md) - [Affordable Targeted Bodycare](https://www.trendhunter.com/trends/billie-bodycare.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Expansive Body Care Lines](https://www.trendhunter.com/trends/kiehls-personals.md) - [Fruit-Infused Intimate Bodycare](https://www.trendhunter.com/trends/berry-crush-line.md) - [Skin-Caring Intimate Products](https://www.trendhunter.com/trends/hey-sweet-cheeks.md)