# Stretchy Slime Primers The HydroSlime Primer by SHEGLAM is Gentle, Bouncy and Jelly-Like By Laura McQuarrie | Published 2025-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydroslime-primer References: [instagram](https://www.instagram.com/p/DJDgtMVNrfL/?img_index=1) & [sheglam](https://www.sheglam.com/product/HydroSlime-Primer-11016389937184832?rc=page_search_list%7E3%7ErecommendList%7Erecommend)  [SHEGLAM](https://www.trendhunter.com/trends/hydra-jelly-pocket-lip-jam) calls its new HydroSlime Primer "the most oddly satisfying primer ever" and it combines a playful, stretchy texture with skincare benefits. Although this jelly primer appears mint green in the jar, it goes on translucent and sinks into the skin quickly, leaving only a super-dewy finish. The hydrating, moisturizing, plumping formula is fueled by peptides, sodium hyaluronate and chlorella, and avoids all alcohol, mineral oil and silicone. The [slime phenomenon](https://www.trendhunter.com/trends/gui-gui) sparked a wave of fascination with sensorial, uniquely textured experiences, turning playful goo into a form of stress relief and self-expression. Beauty brands like SHEGLAM took note and tapped into consumers' love of [jelly, bouncy and cushiony formulas](https://www.trendhunter.com/trends/hydra-jello-face-mist) that are as effective as they are fun to use. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 86% | Activity: 79% | Freshness: 40% - Audience gender: 10% men, 90% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Sensorial Beauty Products:** Beauty brands are capitalizing on the demand for tactile and uniquely textured products that enhance user engagement and enjoyment. - **Jelly-skincare Formulations:** The rise of jelly-like skincare formulations aligns with consumer interest in playful, effective, and moisturizing beauty solutions. - **Multifunctional Beauty Primers:** Consumers are drawn to hybrid beauty primers that offer skincare benefits alongside their primary cosmetic function. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty industry is increasingly integrating sensorial elements to create captivating and multifunctional skincare products. - **Health and Wellness:** With the popularity of self-care, there's a growing intersection between beauty products and wellness practices focused on enhancing mental and emotional well-being. - **Consumer Packaged Goods:** Innovative packaging of skincare products that house unique textures are appealing to consumers seeking a novel user experience. ## Related on Trend Hunter - [Cosmetics-Inspired Slime Toys](https://www.trendhunter.com/trends/glime.md) - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Vibrant Slime Collections](https://www.trendhunter.com/trends/sloomoo-institute.md) - [Cooling Face Primers](https://www.trendhunter.com/trends/mint-melt-cooling-face-primer.md) - [Sensorial Lip Jellies](https://www.trendhunter.com/trends/hydra-jelly-pocket-lip-jam.md) - [Skincare-Forward Texturizing Primers](https://www.trendhunter.com/trends/texturizing-primer.md) - [Blurring Primer Sticks](https://www.trendhunter.com/trends/pdrn-spirulina-poreless-primer.md) - [Metallic Jelly Highlighters](https://www.trendhunter.com/trends/jelly-slime-all-over-highlighter.md) - [Hydrating Cooling Primer Sticks](https://www.trendhunter.com/trends/cooling-primer-stick.md)