# Glowing Functional Ice Pops Hydro:ICE is Dairy-Free, Low-Calorie and Enriched with Vitamins By Michael Hemsworth | Published 2025-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hydroice References: [foodbev](https://www.foodbev.com/news/magnum-company-launches-first-new-product-a-glow-in-the-dark-ice-lolly) & [magnumicecream](https://www.magnumicecream.com/us/en/home.html)  The Hydro:ICE ice [pops](https://www.trendhunter.com/trends/ahead-nutrition-freeze-pops) have been announced by the [Magnum Ice Cream Company](https://www.trendhunter.com/trends/popsiclebranded-alcoholic-drinks) as a new functional, frozen treat that will satisfy health-conscious consumers with a penchant for icy treats. The treats will make their debut at the Blue Marlin in Ibiza and come in at 77-calories per serving, and feature a [Kiwi & Lemon flavor](https://www.trendhunter.com/trends/lemon-ginger-freezer-pops) that's fortified with vitamins B2, C and magnesium. The health-minded ice lollies also have a glow-in-the-dark gel core to elevate their appearance when enjoyed in place of a cocktail for the sober-curious consumer. The Hydro:ICE ice pops will be on offer at select clubs in Ibiza through the a direct-to-consumer (D2C) distribution model as well as through a mobile delivery service. ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 97% | Activity: 96% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Functional Frozen Treats:** The rise of frozen snacks combined with health benefits such as vitamins and minerals is transforming consumer preferences for nutritious indulgences. - **Glow-in-the-dark Foods:** The introduction of luminescent elements in food products offers novel dining experiences, appealing to consumers seeking unique and visually captivating treats. - **Sober-curious Alternatives:** With the increasing popularity of non-alcoholic options, ice pops with health-centric ingredients emerge as an attractive choice for those pursuing mindful consumption without alcohol. ### Where This Applies - **Frozen Desserts:** Innovations like vitamin-enriched, low-calorie ice pops are redefining the frozen dessert market by aligning with health and wellness trends among consumers. - **Direct-to-consumer Snacks:** The adoption of D2C models for distributing novel snack options allows brands to directly engage with customers and adapt swiftly to feedback, enhancing the consumer experience. - **Event-based Food Services:** Food offerings designed specifically for event locations, such as Ibiza's nightclub scene, are creating opportunities for curated dining experiences tailored to unique venue atmospheres. ## Related on Trend Hunter - [Electrolyte Freeze Pops](https://www.trendhunter.com/trends/hydra-pops.md) - [Functional Popsicle Lines](https://www.trendhunter.com/trends/popoff.md) - [Nutrition-Minded Ice Pops](https://www.trendhunter.com/trends/ahead-nutrition-freeze-pops.md) - [Fruity Protein Popsicles](https://www.trendhunter.com/trends/fit-ice.md) - [Hydrating Electrolyte Popsicles](https://www.trendhunter.com/trends/hydration-juice-pops.md) - [Frozen Granola-Infused Yogurt Pops](https://www.trendhunter.com/trends/halo-top-frozen-yogurt-pops.md) - [Electrolyte-Packed Popsicles](https://www.trendhunter.com/trends/electrolytes-mini-frozen-pops.md) - [Long-Lasting Cooling Ice Pops](https://www.trendhunter.com/trends/twister-frrreeze.md) - [Nutrition-Focused Ice Pops](https://www.trendhunter.com/trends/sleet-pops.md)