# Enriched Hydrogen Water HFACTOR Water is Rich in Antioxidant and Therapeutic Benefits By Laura McQuarrie | Published 2015-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hydrogen-water References: [hfactorwater](http://www.hfactorwater.com/) Beyond just keeping you hydrated, HFACTOR's hydrogen water is a super drink that claims to be capable of helping with everything from enhancing performance to improving the quality of skin, allergies and easing inflammation. Hydrogen is a small molecule that can typically be found in water contained in glass and plastic bottles, but it tends to evaporate quickly as a light gas. In order to capture its amazing range of benefits and make them accessible to the average consumer, HFACTOR packaged its naturally infused hydrogen water in a special aluminum pouch. Despite being one of the most essential elements to life, consumers often only see water as a colorless and flavorless drink that's bland in comparison to other beverages. However, the emergence of water formulas that have been enriched or naturally flavored is rebranding water as drink that's an attractive part of good health and wellness. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 62% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Enriched Water Formulas:** The emergence of water formulas that have been enriched or naturally flavored is rebranding water as a drink that's an attractive part of good health and wellness. - **Hydrogen Water:** The development of hydrogen water, like HFACTOR's, presents an opportunity for enhancing performance, improving skin quality, alleviating allergies, and reducing inflammation. - **Packaging Innovation:** Packaging hydrogen water in special aluminum pouches can help capture and preserve its amazing range of benefits for the average consumer. ### Who This Affects Most - **Beverage:** The beverage industry can capitalize on the trend of enriched water formulas to offer a variety of flavored and fortified water products to health-conscious consumers. - **Health and Wellness:** The health and wellness industry can explore the potential of hydrogen water as a therapeutic drink with antioxidant properties for various health benefits. - **Packaging:** The packaging industry can create innovative solutions, like special aluminum pouches, to preserve the freshness and efficacy of hydrogen water and other beverages. ## Related on Trend Hunter - [Hydrogen-Infused Sparkling Waters](https://www.trendhunter.com/trends/hydrogeninfused-sparkling-water.md) - [Personal Water-Ionizing Bottles](https://www.trendhunter.com/trends/piurify-hydrogenator-bottle.md) - [Hydrogen-Infused Health Drinks](https://www.trendhunter.com/trends/h2-beverages.md) - [Hybrid Water Hydrogenators](https://www.trendhunter.com/trends/the-piurify-water-hydrogenator.md) - [Hydrogen Water Generators](https://www.trendhunter.com/trends/hydrogen-water-bottle-generator.md) - [High-Potency Molecular Hydrogen Supplements](https://www.trendhunter.com/trends/molecular-hydrogen-supplement.md) - [Co-Branded Hydrogen Waters](https://www.trendhunter.com/trends/echo-flask.md) - [Ionized Alkaline Waters](https://www.trendhunter.com/trends/ionized-alkaline.md) - [Antioxidant Collagen Hydration Mixers](https://www.trendhunter.com/trends/zundora.md)