# Clean Car Emission Beverages Honda H20 Water is Made from Hydrogen Fuel Emissions of the Honda FCX By Laura McQuarrie | Published 2014-05-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/hydrogen-fuel References: [psfk](http://www.psfk.com/2014/05/honda-hydogen-fuel-bottled-water.html) & [world.honda](http://world.honda.com/FuelCell/FCX/) The [Honda](https://www.trendhunter.com/trends/fcevs) FCX is a car that runs purely on hydrogen fuel instead of gasoline, which makes its only emission water. Surprisingly, this water is totally clean and drinkable, and the 'Honda [H2O](https://www.trendhunter.com/trends/b6-water-dispenser)' brand of water happens to be made entirely from the emissions of a Honda Clarity. The water brand was developed for Honda by Leo Burnett Melbourne and it was later launched at an Australian cinema along with a commercial for the FCX, showing someone wringing water from a miniature car into a glass of water. By providing a free bottle of water for each theatre seat, Honda gave people the chance to sample chance to taste just how good the car is for the environment. As a brand, there might even be bigger plans for Honda H2O, as a staple inside fridges at Honda locations and dealerships. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 38% | Activity: 81% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Beverages:** Opportunity to develop more clean and sustainable beverage options for eco-conscious consumers. - **Green Marketing:** Opportunity for companies to tap into green marketing strategies to promote their sustainable products. - **Circular Economy:** Opportunity to turn waste products into usable goods, creating a circular economy that minimizes waste and maximizes resources. ### Where This Applies - **Automotive:** Opportunity for automotive companies to explore how waste byproducts of their operations can be used to create sustainable products like the Honda H20 water. - **Beverage:** Opportunity for beverage companies to explore ways to incorporate sustainable practices into their production processes and offer eco-friendly options. - **Retail:** Opportunity for retail companies to offer sustainable products like the Honda H20 water in their stores and promote eco-consciousness among consumers. ## Related on Trend Hunter - [American FCEVs](https://www.trendhunter.com/trends/fcevs.md) - [Hydrogen-Powered Vending Machines](https://www.trendhunter.com/trends/hydrogenpowered-vending-machine.md) - [Hydrogen-Powered Concept Vehicles](https://www.trendhunter.com/trends/drive-h2.md) - [Water-Filtering Hydrogen Fuel Trucks](https://www.trendhunter.com/trends/tacoma-h2overlander-concept.md) - [Traditional Vehicle Hydrogen Concepts](https://www.trendhunter.com/trends/corolla-cross-hydrogen-concept.md) - [Hydrogen-Infused Sparkling Waters](https://www.trendhunter.com/trends/hydrogeninfused-sparkling-water.md) - [Hydrogen Fuel Cell SUVs](https://www.trendhunter.com/trends/2025-honda-crv-efcev.md) - [Hydrogen Fuel Supplies](https://www.trendhunter.com/trends/portable-hydrogen-cartridge.md) - [Bottle-Free Beverage Dispensers](https://www.trendhunter.com/trends/bon-aqua-water-bar.md)