# Cooling Hydrogel Sheet Masks Tula's New Face Mask Leaves Skin Looking Refreshed and Radiant By Riley von Niessen | Published 2019-04-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydrogel-sheet-mask References: [popsugar](https://www.popsugar.com/beauty/Tula-Skincare-Major-Glow-Mask-Review-46023833) & [tula](https://www.tula.com/products/major-glow-cooling-brightening-hydrogel-mask?g_campaign=TULA%7CShopping%7CGoog%7CUS%7CBrand%7CProduct%20Category%7CLow&g_campaignid=1664291175&g_adgroupid=69475110700&g_adid=342522081054&g_keyword=&g_keywordid=pla-399907934129&gclid=EAIaIQobChMIhvHxn4jJ4QIVkYrICh2MtAoOEAQYASABEgIroPD_BwE&ref=popsugar.com) In just 10 minutes, consumers are able to revitalize their complexion with the Major Glow Cooling and Brightening Hydrogel sheet mask from [Tula](https://www.trendhunter.com/trends/h2oasis). The mask is infused with superfood ingredients and probiotics, which work to even out the skin tone and texture, while hydrating it deeply. At the same time, the sheet mask exfoliates, revealing smoother skin that perfectly prepped for serums and moisturizers as well. With a [jelly-like texture](https://www.trendhunter.com/trends/slushy-jelly-masks), the mask instantly cools the skin when it's applied, an element that can be enhanced by placing it into the fridge before use. To more evenly coat the face, the sheet mask is split into two parts, with half covering the forehead, eyes, and nose, and the other covering the cheeks and jaw. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 31% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Superfood Ingredients:** Utilizing the power of superfood ingredients in skincare products creates an opportunity for disruptive innovation in the beauty industry. - **Probiotic Skincare:** Incorporating probiotics into skincare formulations can lead to disruptive innovation in creating products that promote healthy skin. - **Hydrogel Sheet Masks:** The use of hydrogel material in sheet masks presents a disruptive innovation opportunity for skincare brands looking to create products with enhanced cooling and hydrating properties. ### Who This Affects Most - **Beauty Industry:** The beauty industry can leverage the trends of using superfood ingredients, probiotics, and hydrogel materials to create innovative skincare products. - **Natural and Organic Skincare:** The natural and organic skincare industry can embrace the trend of utilizing superfood ingredients and probiotics to create products that prioritize skin health and wellness. - **Wellness Industry:** The wellness industry can integrate the trends of superfood ingredients, probiotics, and hydrogel materials to offer innovative and holistic skincare solutions. ## Related on Trend Hunter - [10-Minute Hydrating Masks](https://www.trendhunter.com/trends/h2oasis.md) - [Fast-Absorbing Sheet Masks](https://www.trendhunter.com/trends/collagen-hydrogel-mask.md) - [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md) - [Hydrogel Facial Masks](https://www.trendhunter.com/trends/biocollagen-real-deep-mask.md) - [24-Hour Moisture Masks](https://www.trendhunter.com/trends/hydrogel-hydrating-mask.md) - [Hydration-Focused Color-Changing Masks](https://www.trendhunter.com/trends/collagen-masks.md) - [Two-Piece Collagen Sheet Mask](https://www.trendhunter.com/trends/hydrogel-mask1.md) - [Overnight Brightening Treatments](https://www.trendhunter.com/trends/overnight-brightening-treatment.md) - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md)