# Hydrogel Daily Contact Lenses Kits Eyecare Has Introduced a New Daily Contact Lens Product By Kalin Ned | Published 2024-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hydrogel-lenses References: [newswire](https://www.newswire.ca/news-releases/kits-launches-daily-silicone-hydrogel-contact-lens-lineup-829465138.html)  The [KITS](https://www.trendhunter.com/trends/vision-care-coverage) Daily Silicone Hydrogel lenses by Kits Eyecare align with the company's goal to make advanced contact lens technology more affordable. The new product is sold in a 30-pack for $28 — a lower price compared to other similar daily silicone hydrogel lenses. Silicone hydrogel lenses are performance-driven as they allow more oxygen to pass through to the eyes compared to regular hydrogel lenses. As such, they are comfortable and breathable. The new KITS lenses utilize third-generation [silicone hydrogel material](https://www.trendhunter.com/trends/biocollagen-real-deep-mask), promising high oxygen permeability for enhanced comfort. KITS plans to expand this product line and introduce more branded items in the future. A recent survey conducted by KITS revealed that many customers with optical insurance find their coverage insufficient, which makes [affordable options](https://www.trendhunter.com/trends/walmart-vision) like the new KITS lenses particularly appealing. Image Credit: Kits Eyecare ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 7% | Activity: 9% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Affordable High-quality Lenses:** By combining advanced materials with lower pricing, companies can disrupt the contact lens market dominated by premium-priced products. - **Third-generation Silicone Hydrogel:** Innovations in third-generation silicone hydrogel technology are enhancing user comfort and health, setting new standards in contact lens performance. - **Consumer-driven Insurance-gap Solutions:** Addressing gaps in optical insurance coverage with affordable, high-quality options is becoming a significant trend in eyewear. ### Where This Applies - **Eyewear:** The eyewear industry is being transformed with new, accessible contact lens options that blend advanced technology with affordability. - **Medical Devices:** The rise of cost-effective, high-performance contact lenses is generating shifts within the medical device sector. - **Health Insurance:** Health insurance markets are increasingly influenced by products that cater to the uninsured or underinsured populations. ## Related on Trend Hunter - [Extra-Breathable Contact Lenses](https://www.trendhunter.com/trends/skyhy-by-hubble.md) - [Presbyopia Contact Lenses](https://www.trendhunter.com/trends/bausch-lomb-infuse-multifocal-silicone-hydrogel.md) - [Moisturizing Daily Contacts](https://www.trendhunter.com/trends/vista-plus.md) - [Clariti Daily Lenses](https://www.trendhunter.com/trends/clariti-1-day-contact-lenses.md) - [Accessible Eye Care Initiatives](https://www.trendhunter.com/trends/affordable-contact-lenses.md) - [Increased Lubricity Contact Lenses](https://www.trendhunter.com/trends/alcon-dailies-total1-for-astigmatism.md) - [Blink-Moisturizing Contacts](https://www.trendhunter.com/trends/terasaki-institute.md) - [Extra-Gentle Eye Care Solutions](https://www.trendhunter.com/trends/biotrue-products.md) - [Eyecare-Focused Insurance Integration Platforms](https://www.trendhunter.com/trends/vision-care-coverage.md)