# 24-Hour Moisture Masks Omy Labs' Hydro-Gel Hydrating Mask Boosts Moisture and Smoothness By Jana Pijak | Published 2024-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydrogel-hydrating-mask References: [omycosmetics](https://omycosmetics.com/products/masque-hydratant-hydro-gel)  The new Hydro-Gel Hydrating Mask from [Omy Lab](https://www.trendhunter.com/trends/instantlift-eye-patches) is formulated to refresh, soothe, and deeply rehydrate upon application, The mask provides up to 24 hours of moisture retention, replenishing skin's hydration levels and leaving it velvety soft post-rinse. Omy Lab is a Canadian [B Corp](https://www.trendhunter.com/trends/delilah)-certified brand renowned for personalized skincare solutions. Now available at [omycosmetics.com](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask), this mask is ideal for various skincare routines. The Hydro-Gel Hydrating Mask offers versatility and can be used as a quick 5-minute treatment, as a night-time hydration booster, or as soothing after-sun care treatment that cools. Key ingredients include hyaluronic acid for deep moisturize, polyglutamic acid to enhance hydration and skin elasticity, copper peptides for collagen stimulation and a unique blue hue, and prebiotics to preserve skin's microbiota. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 55% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **24-hour Hydration Products:** Skincare formulas boasting 24-hour hydration are capturing consumer attention for their promise of long-lasting moisture retention. - **Multi-use Skincare Solutions:** Flexibility in skincare products, such as masks doubling as nightly treatments or soothing after-sun care, appeals to users seeking versatile beauty solutions. - **Personalized Skincare Formulations:** Brands offering customized skincare solutions based on individual needs are setting new standards for tailored beauty routines. ### Where This Applies - **Beauty and Personal Care:** The beauty industry thrives on innovative products that promise comprehensive care, such as masks offering extended hydration. - **E-commerce Skincare:** Online skincare retailers find success with unique product offerings that enhance hydration and cater to various skin concerns. - **Sustainable Beauty:** B Corp-certified brands leading sustainable and personalized beauty solutions are driving change in how consumers approach skincare. ## Related on Trend Hunter - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md) - [Hydrogel Facial Masks](https://www.trendhunter.com/trends/biocollagen-real-deep-mask.md) - [Deeply Hydrating Masks](https://www.trendhunter.com/trends/rha-hydra-mask.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Fast-Absorbing Sheet Masks](https://www.trendhunter.com/trends/collagen-hydrogel-mask.md) - [20-Minute Glass Skin Masks](https://www.trendhunter.com/trends/biocollagen-radiance-facial-mask.md) - [Barrier-Boosting Overnight Skincare](https://www.trendhunter.com/trends/hydra-mask-gel-cream.md) - [Multi-Day Moisture Cosmetics](https://www.trendhunter.com/trends/hydrating-watercream.md) - [10-Minute Hydrating Masks](https://www.trendhunter.com/trends/h2oasis.md)