# Hydration-Hiding Backpacks The HydroFlask Journey Insulated Hydration Pack Stores Ample H2O By Michael Hemsworth | Published 2019-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydroflask-journey References: [thegadgetflow](https://thegadgetflow.com/portfolio/insulated-hydration-packs/) & [hydroflask](https://www.hydroflask.com) The HydroFlask [Journey](https://www.trendhunter.com/trends/daily-running-shoe) insulated hydration pack is an accessory for avid outdoor enthusiasts that will help them to maintain optimal efficiency when spending extended periods outdoors. The packs come in two size variations including 10 and 20 liter capacities that will also offer ample space for all of your essential gear to be stored alongside the [H2O](https://www.trendhunter.com/trends/youth-activating-melon-serum). The unit also features a dishwasher-safe design that can actually be filled with your choice of beverage to allow sports drinks or other hydration liquids to be stored within without worry about contamination. The HydroFlask Journey insulated hydration pack features a mesh panel on the rear that works to dissipate heat from your back to eliminate overheating when riding or hiking for extended periods. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 54% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Hydration-hiding Backpacks:** Disruptive innovation opportunity: Design backpacks with built-in hydration systems that can store beverages and maintain optimal efficiency for outdoor enthusiasts. ### Sectors Adopting This - **Outdoor Gear Industry:** Disruptive innovation opportunity: Develop and market innovative hydration backpacks for outdoor enthusiasts. - **Beverage Industry:** Disruptive innovation opportunity: Create and distribute beverages specifically designed for hydration backpacks. ## Related on Trend Hunter - [Water-Holding Cooler Backpacks](https://www.trendhunter.com/trends/camelbak-chillbak-pack-30.md) - [Temperature-Proof Hydration Bladders](https://www.trendhunter.com/trends/hydrapak-hydrasleeve.md) - [Aquatic Hydration Backpacks](https://www.trendhunter.com/trends/allweather-backpack.md) - [Festival-Friendly Hydration Packs](https://www.trendhunter.com/trends/festivalfriendly-hydration-pack.md) - [Crossbody Hydration Pack Designs](https://www.trendhunter.com/trends/crossbody-hydration-pack.md) - [Smart Hydration Packs](https://www.trendhunter.com/trends/fluidlogic-gpr50.md) - [Hyper-Durable Hydration Bottles](https://www.trendhunter.com/trends/hydro-flask-sport-bottle.md) - [Versatile Athletic Hydration Systems](https://www.trendhunter.com/trends/flexx-hydration-system.md) - [Mountaineer-Informed Adventure Packs](https://www.trendhunter.com/trends/hyperlite-mountain-gear-halka-backpack.md)