# Hydrating Finishing Powders Uoma Beauty's Hydroblast Finishing Powder is 52% Water By Laura McQuarrie | Published 2023-06-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydroblast-finishing-powder References: [thezoereport](https://www.thezoereport.com/beauty/uoma-hydroblast-finishing-powder-review) & [uomabeauty](https://uomabeauty.com/products/hydroblast) Uoma Beauty's Hydroblast Finishing Powder is a [skin-blurring product](https://www.trendhunter.com/trends/getset-blur-set-matte) that's cooling and deeply hydrating thanks to the fact that it's 52% water. This [ultra-fine loose powder](https://www.trendhunter.com/trends/set-it-down-loose) is infused with hero skincare ingredients like niacinamide and hyaluronic acid so that the experience of applying powder doesn't dry out the skin. These ingredients are also known for their ability to support healthy-looking skin that's smooth, plump and firm. This weightless formula is available in several shades, including Black Pearl, Bronze Venus and Fair Lady. Finishing powders provide the primary benefits of setting makeup, controlling shine and creating a flawless, airbrushed finish, and brands are now innovatively formulating them with secondary skin-caring benefits such as hydration, SPF protection and blurring properties to enhance the overall health and appearance of the skin. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 60% | Activity: 58% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Hydrating Finishing Powders:** Brands are innovatively formulating finishing powders with secondary skin-caring benefits such as hydration to enhance the overall health and appearance of the skin. - **Water-infused Makeup Products:** Water-infused makeup products like Uoma Beauty's Hydroblast Finishing Powder are becoming popular for their hydrating and skin-caring benefits. - **Multi-tasking Makeup:** Consumers are looking for makeup products with multiple benefits such as setting makeup and providing skin-caring benefits like hydration to save time and money. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry can take advantage of the trend towards multi-tasking makeup products that provide both cosmetic and skin-caring benefits. - **Natural and Organic Cosmetics:** The natural and organic cosmetics industry can innovate by developing water-infused makeup products that provide hydrating and skin-caring benefits without harmful chemicals. - **Wellness and Health:** The wellness and health industry can tap into the trend towards water-infused makeup products that support healthy-looking skin and provide hydration for overall well-being. ## Related on Trend Hunter - [Hydrating Powder Serums](https://www.trendhunter.com/trends/water-powder-serum.md) - [Skincare-Infused Setting Sprays](https://www.trendhunter.com/trends/ultra-blur.md) - [Blurring Balm Setting Sprays](https://www.trendhunter.com/trends/blurring-balm-setting-spray.md) - [Elegant Pressed Finishing Powders](https://www.trendhunter.com/trends/pressed-finishing-powder.md) - [Cooling Makeup Finishing Sprays](https://www.trendhunter.com/trends/superfix-hydra-cool-mist.md) - [Sensitive Skin Pressed Powders](https://www.trendhunter.com/trends/getset-pressed-powder.md) - [Vegan Pressed Powders](https://www.trendhunter.com/trends/easy-bake-airbrush-matte.md) - [Ultra-Fine Setting Sprays](https://www.trendhunter.com/trends/cloud-set.md) - [Celebrity Finishing Powders](https://www.trendhunter.com/trends/true-to-myself-tinted-pressed-finishing-powder.md)