# Cosmetic Hand Sanitizer Initiatives Coty is Making Hydro-Alcoholic Gel to Help with Shortages By Michael Hemsworth | Published 2020-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydroalcoholic-gel References: [drugstorenews](https://drugstorenews.com/coty-begins-production-hydro-alcoholic-hand-sanitizer) & [coty](https://www.coty.com) Multinational beauty brand [Coty](https://www.trendhunter.com/trends/marc-jacobs-beauty1) has announced it will be helping in the fight against the COVID-19 pandemic by starting production of hydro-alcoholic gel to help with the shortage of hand sanitizer on a global basis. The product will be made available free-of-charge to medical and emergency services staff to help keep them healthy as they continue to fight on the frontlines against the virus. The move comes as one of a growing number of initiatives by major brands to help put resources towards supporting healthcare workers and consumers alike in the midst of this global health crisis. Coty CEO Pierre Laubies spoke on the hydro-alcoholic gel production initiative saying, "As a responsible beauty company, we make our resources and facilities available to help the communities we are operating in during these exceptionally challenging times. We are proud to support the brave professionals fighting on the front lines against COVID-19 by providing hand sanitizer where it is needed." ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 92% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Hydro-alcoholic Gel Production:** Opportunity to manufacture hydro-alcoholic gel products to address the global shortage of hand sanitizers. - **Support for Healthcare Workers:** Initiative to provide free hand sanitizer to medical and emergency services staff to ensure their health and safety during the pandemic. - **Brand Initiatives in Health Crisis:** Growing trend of major brands contributing resources to support healthcare workers and consumers during the COVID-19 pandemic. ### Sectors Adopting This - **Beauty and Cosmetics:** Opportunity for beauty brands to use their resources and facilities to produce hand sanitizers. - **Healthcare:** Industry that can benefit from companies providing free hand sanitizers to medical and emergency services staff. - **Consumer Goods:** Industry where major brands are launching initiatives to support consumers and healthcare workers during the global health crisis. ## Related on Trend Hunter - [Skincare-Forward Hand Sanitizers](https://www.trendhunter.com/trends/cloud-999-hydrating-hand-sanitizer.md) - [Hand Sanitizer Serums](https://www.trendhunter.com/trends/hand-sanitizer-serum.md) - [Wildfire Relief Initiatives](https://www.trendhunter.com/trends/beauty-together.md) - [Bio-Based Moisturizing Hand Sanitizers](https://www.trendhunter.com/trends/gojo.md) - [Sensorial Self-Care Essentials](https://www.trendhunter.com/trends/touchland-expands-into-canada.md) - [Skincare-Inspired Hand Sanitizers](https://www.trendhunter.com/trends/noshinku.md) - [Global Beauty Campaigns](https://www.trendhunter.com/trends/world-refill-day.md) - [Luxury On-The-Go Skincare Lines](https://www.trendhunter.com/trends/onthego-edit.md) - [Compact Hand Sanitizer Mists](https://www.trendhunter.com/trends/touchland-1.md)