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# Moisture-Balancing Facial Wipes
HydroActive Facial Cleansing Cloths Gently Cleanse and Purify Skin

By Riley von Niessen | Published 2019-04-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hydroactive-facial-cleansing-cloths
References: [hydropeptide](https://hydropeptide.com/collections/detox/products/hydroactive-cleansing-face-wipes?ref=popsugar.com) & [popsugar](https://www.popsugar.com/beauty/HydroPeptide-Hydroactive-Cleanse-Facial-Cloths-Review-46028865)

HydroPeptide, a skincare label that offers geneticist-developed luxurious products that have clinically proven results, has expanded its range with the inclusion of its HydroActive Facial Cleansing Cloths.

The cleansing cloths are able to remove all makeup, even waterproof products that can be a bit more troublesome to wipe away. On top of that, they also work to take away the effects pollution may have had on the skin throughout the day while cleansing the skin, with micellar and activated water combining with the moisture-balancing peptides to provide plenty of hydration. Rich in antioxidants, they protect the skin from future free-radical damage, and even out the complexion for a healthy-looking glow.

Each package includes 30 cleansing cloths, and are available on the HydroPeptide web store for $20.

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 2% | Activity: 5% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Geneticist-developed Skincare:** Opportunity for creating personalized skincare products based on genetic analysis.
- **Waterproof Makeup Removers:** Opportunity to develop innovative and effective makeup removers for waterproof products.
- **Antioxidant-rich Skincare:** Opportunity to create skincare products with high levels of antioxidants to protect and nourish the skin.

### Sectors Adopting This

- **Skincare:** Disruptive innovation opportunity in the skincare industry by incorporating genetic analysis into product development.
- **Cosmetics:** Disruptive innovation opportunity in the cosmetics industry by developing advanced makeup removers for waterproof products.
- **Wellness:** Disruptive innovation opportunity in the wellness industry by creating skincare products with enhanced antioxidant properties for better skin health.

## Related on Trend Hunter

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- [Barrier-Protecting Cleansers](https://www.trendhunter.com/trends/no-129-gentle-foaming-facial-cleanser.md)
- [Advanced Regenerative Skincare](https://www.trendhunter.com/trends/reactivate-rx.md)
- [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md)