# Illuminating Skincare Primers Milk Makeups' Hydro Grip + Glow Primer Delivers Lasting Radiance By Laura McQuarrie | Published 2024-09-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydro-grip-glow-primer References: [instagram](https://www.instagram.com/p/C_Vp5aLJjNu/) & [milkmakeup](https://milkmakeup.com/collections/new)  Milk Makeup's multi-award-winning Hydro Grip Primer formulated with hemp-derived cannabis seed extract launched in 2019 and fans of this grippy, hydrating primer can look forward to a new version, the Hydro Grip + Glow Primer with added luminosity. This upgraded formula features all the benefits consumers have fallen in love with, plus light-reflecting pearls for a golden-hour glow. This three-in-one illuminator, primer and skincare hybrid for all skin types is packed with hero skincare ingredients like hyaluronic acid, niacinamide and blue agave extract, and delivers the 12-hour staying power beauty lovers rely on. This new Milk Makeup drop is a clean, vegan, cruelty-free and 96% natural solution for makeup that applies easier and stays put for longer, plus skin that instantly feels smoother and hydrated, and stays that way hours after use. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 70% | Activity: 81% | Freshness: 28% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Beauty Products:** Multi-functional beauty items like the Hydro Grip + Glow Primer combine skincare and cosmetic benefits, enhancing consumer appeal and convenience. - **Clean Beauty Revolution:** With a rise in demand for clean, vegan, and cruelty-free products, the Hydro Grip + Glow Primer fits into a growing market for ethically produced beauty solutions. - **Radiance-boosting Cosmetics:** The incorporation of light-reflecting pearls in products like Milk Makeup's primer highlights a trend towards makeup that offers both aesthetic enhancements and skincare benefits. ### Sectors Adopting This - **Skincare Industry:** Innovations such as incorporating hyaluronic acid and niacinamide into primers represent the blurring lines between skincare and cosmetics. - **Cosmetics Industry:** The cosmetics market continues to evolve with products that promise long-lasting effects and added skincare benefits, meeting consumer demands for multifunctionality. - **Clean Beauty Industry:** The focus on creating cruelty-free, vegan products with natural ingredients aligns with a surge in consumer interest in clean beauty standards. ## Related on Trend Hunter - [Hydrating Longwear Skin Tints](https://www.trendhunter.com/trends/hydro-grip-gel-tint.md) - [Air-Like Makeup Primers](https://www.trendhunter.com/trends/cloud-glow-priming-foam.md) - [Gel-to-Cream Complexion Sticks](https://www.trendhunter.com/trends/hydro-grip-gel-concealer.md) - [Skincare-Forward Texturizing Primers](https://www.trendhunter.com/trends/texturizing-primer.md) - [Powerful Matte Primers](https://www.trendhunter.com/trends/power-grip-matte-primer.md) - [Kefir-Powered Skin Barrier-Enhancing Primers](https://www.trendhunter.com/trends/skin-glow-primer.md) - [Lluminating Champagne-Hued Primers](https://www.trendhunter.com/trends/warmglow.md) - [Glow-Boosting Primers](https://www.trendhunter.com/trends/instant-firmx-glowfilter.md) - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md)