# Hydrating Longwear Skin Tints Milk Makeup Hydro Grip Gel Tint Delivers All-Day Comfort & Wear By Laura McQuarrie | Published 2025-02-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydro-grip-gel-tint References: [byrdie](https://www.byrdie.com/milk-makeup-hydro-grip-skin-tint-review-8789118) & [milkmakeup](https://milkmakeup.com/collections/hydro)  Milk Makeup's Hydro Grip family is full of award-winning products and customer favorites, and the Hydro Grip Gel Tint is the newest addition to the lineup. This innovation from the clean, vegan beauty brand introduces a [12-hour hydrating](https://www.trendhunter.com/trends/hydrating-tinted-serum) [gel skin tint](https://www.trendhunter.com/trends/clean-fresh-jelly-water-tint) with a weightless formula that stays put without creasing or settling into lines. The skin tint gets its hydrating superpowers from Triluronic acid—a skincare ingredient composed of hyaluronic acid molecules of varying molecular weights—niacinamide, squalane, aloe water, and hemp seed oil. In the formula, blue agave extract delivers the grip that consumers have come to fall in love with from Milk Makeup Hydro Grip products. Milk Makeup Hydro Grip Gel Tint is available in [15 shades](https://www.trendhunter.com/trends/live-tinted-expands) that are non-comedogenic, sensitive-safe, and fragrance-free. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 60% | Activity: 70% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Advanced Hydration Formulas:** Hydrating skin tints like Milk Makeup's offer disruptive potential in cosmetics by leveraging multilayered hydrating ingredients for extended comfort and wear. - **Longwear Beauty Products:** The demand for long-lasting makeup solutions grows with innovations like 12-hour wear formulations that maintain integrity without creasing. - **Clean Beauty Evolution:** The incorporation of vegan and non-comedogenic formulas in products exemplifies the clean beauty movement's disruptive impact on traditional cosmetics. ### Industries Being Reshaped - **Skincare-infused Cosmetics:** The fusion of skincare ingredients like hyaluronic acid and niacinamide into makeup is revolutionizing both the beauty and skincare industries. - **Sustainable Beauty:** The rise of vegan and cruelty-free beauty products is reshaping the cosmetics industry by aligning with consumers’ ethical values. - **Personalized Beauty Solutions:** Offering 15 shades that cater to diverse skin tones represents a significant advancement in personalized beauty, challenging the one-size-fits-all approach. ## Related on Trend Hunter - [Gel-to-Cream Complexion Sticks](https://www.trendhunter.com/trends/hydro-grip-gel-concealer.md) - [Illuminating Skincare Primers](https://www.trendhunter.com/trends/hydro-grip-glow-primer.md) - [Cooling Multi-Use Jelly Tints](https://www.trendhunter.com/trends/cooling-water-jelly-tint.md) - [Travel-Friendly Skincare-as-Makeup](https://www.trendhunter.com/trends/milk-makeup-2.md) - [Versatile Jelly Lip Stains](https://www.trendhunter.com/trends/water-jelly-tints.md) - [Sensorial Jelly Serums](https://www.trendhunter.com/trends/milk-makeup-serum-stick.md) - [Nourishing Multi-Functional Tints](https://www.trendhunter.com/trends/multifunctional-tint.md) - [Hydrating Jelly-Style Makeup Tints](https://www.trendhunter.com/trends/clean-fresh-jelly-water-tint.md) - [Mini Moisture-Rich Lip Tints](https://www.trendhunter.com/trends/tirtir-waterism-glow-tint.md)