# Customizable Water Containers The Hydro Flask 'My Hydro' Comes in 11 Size Options By Michael Hemsworth | Published 2019-08-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/hydro-flask-my-hydro References: [thegadgetflow](https://thegadgetflow.com/portfolio/customizable-water-bottle/) & [myhydro.hydroflask](https://myhydro.hydroflask.com/) The [Hydro Flask](https://www.trendhunter.com/trends/hydro-flask-sport-bottle) 'My Hydro' is a customizable water bottle that comes in an array of size and color options to offer consumers with a hyper-specific product that suits their needs perfectly. The bottle comes in 11 size options including 12 to 64 ounce wide-mouth varieties as well as 12 to 24 ounce standard mouth styles. Over 14 different [color combinations](https://www.trendhunter.com/trends/rare-beauty1) are available with users also able to choose the color of the non-slip base to further enhance the style aesthetic with a color-blocking finish. The Hydro Flask 'My Hydro' speaks to the increased demand for [highly customized reusable products](https://www.trendhunter.com/trends/the-chameleon-bottle) as they shift from niche to norm as consumers gravitate away from single-use products. The water bottle also features a carrying handle on the lid for easy portability. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Customizable Reusable Products:** The demand for highly customized reusable products is increasing, presenting opportunities for businesses to offer personalized options. - **Shift From Single-use to Reusable:** As consumers gravitate away from single-use products, there is an opportunity for businesses to provide sustainable alternatives. - **Hyper-specific Product Customization:** The rise of hyper-specific product customization allows businesses to cater to consumers' specific needs and preferences. ### Industries Being Reshaped - **Reusable Product Manufacturing:** The reusable product manufacturing industry has the potential to incorporate customizable features into their offerings, expanding their market. - **Sustainable Lifestyle Products:** Businesses in the sustainable lifestyle products industry can capitalize on the shift from single-use to reusable by offering customizable options. - **Eco-friendly Personal Accessories:** The eco-friendly personal accessories industry can tap into the trend of hyper-specific product customization to attract consumers who prioritize personalization. ## Related on Trend Hunter - [Hyper-Durable Hydration Bottles](https://www.trendhunter.com/trends/hydro-flask-sport-bottle.md) - [Color Customized Water Bottles](https://www.trendhunter.com/trends/sunnies-studio.md) - [Widemouthed Stainless Steel Jugs](https://www.trendhunter.com/trends/hydrojug.md) - [Customized Smart Water Bottles](https://www.trendhunter.com/trends/ocean-bottles.md) - [Build-Your-Own Hydration Solutions](https://www.trendhunter.com/trends/diy-beverages.md) - [Gigantic Leak-Proof Waterbottles](https://www.trendhunter.com/trends/hydrojug-pro.md) - [Style-Focused Water Bottles](https://www.trendhunter.com/trends/ultralight-series-water-bottles.md) - [Lightweight Hydration Bottles](https://www.trendhunter.com/trends/hidratespark-pro.md) - [Gen Z-Focued Water Bottles](https://www.trendhunter.com/trends/colorful-water-bottles.md)