# Caffeine-Infused Electrolyte Drinks The Black Insomnia Black Hydro Drink Boosts Energy By Michael Hemsworth | Published 2017-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hydro-drink References: [uncrate](https://uncrate.com/article/black-insomnia-black-hydro-drink/) & [blackinsomnia.coffee](https://blackinsomnia.coffee/products/black-insomnia-black-hydro-12-pack) The [alternative beverage market](https://www.trendhunter.com/trends/jumex-hydrolit-advance) is expanding as consumers look for other options beyond traditional soda, which the new Black Insomnia Black Hydro Drink is here to offer. The drink comes in 500ml bottles and is made with mineral water that has been [infused with electrolytes](https://www.trendhunter.com/trends/unwell-energy-drinks) and 100mg of caffeine in order to make it a functional beverage that will help hydrate you before or after physical activity. The caffeine level in the drink makes it about the same as drinking a cup of coffee, which will come as welcome news to those who don't like the taste of the stuff or who are looking for an [energy drink alternative](https://www.trendhunter.com/trends/flash-iv-caffeine). The Black Insomnia Black Hydro Drink features a monochromatic branding that accents the clear bottle and product within. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 77% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Alternative Beverages:** An opportunity for businesses to explore the expansion of the alternative beverage market. - **Functional Beverages:** Creating functional beverages by combining hydration and caffeine can be a differentiating innovation. - **Caffeinated Hydration:** Caffeinated hydration can become the future trend, capturing attention from health and fitness enthusiasts. ### Industries Being Reshaped - **Beverage Industry:** New beverage companies can emerge to compete in the alternative beverage market. - **Fitness Industry:** Fitness companies may want to explore partnerships with functional beverage manufacturers for cross-promotion. - **Marketing Industry:** Marketing agencies can help in creating a brand for a new functional beverage in the market. ## Related on Trend Hunter - [Electrolyte-Infused Coffee Brands](https://www.trendhunter.com/trends/electrobrew.md) - [Energy-Boosting Spring Waters](https://www.trendhunter.com/trends/caffeinated-spring-water.md) - [Caffeine-Free Gamer Drinks](https://www.trendhunter.com/trends/sneak-hydrate.md) - [Electrolyte-Enhanced Energy Drinks](https://www.trendhunter.com/trends/phx-drinks.md) - [Electrolyte-Rich Energy Drinks](https://www.trendhunter.com/trends/energy-sparkling-orange-blast.md) - [Carbonated Nootropic Energy Drinks](https://www.trendhunter.com/trends/hyde-energy-drink.md) - [Electrolyte-Infused Coffees](https://www.trendhunter.com/trends/oaza.md) - [Functional Focus-Improving Drinks](https://www.trendhunter.com/trends/nootropic-clean-energy-drink.md) - [Hydrating Electrolyte Coffees](https://www.trendhunter.com/trends/coconut-water-cold-brew.md)