# 100-Hour Hydration Serums Peach & Lily's Super Oasis Concentrated Serum Floods Skin with Hydration By Laura McQuarrie | Published 2024-03-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydration-serum References: [popsugar](https://www.popsugar.com/beauty/march-beauty-launches-49103198) & [peachandlily](https://www.peachandlily.com/products/super-oasis-concentrated-serum)  In a market saturated with [hydration serums](https://www.trendhunter.com/trends/hydra-beauty), consumers are spoiled for choice, yet [Peach & Lily's](https://www.trendhunter.com/trends/rescue-party-barrier-collection) latest launch stands out with a formula engineered to provide days of lasting hydration. The Super Oasis Concentrated Serum quenches skin with hydration that lasts 100 hours thanks to Hydrous Flow Technology, made up of 14.5% glycerin, a proprietary Nobel Prize-inspired Aquaporin Booster and hyaluronic acid. There are also superstar Korean ingredients in the formula, including red ginseng, wild cherry and fan-favorite heartleaf extract, beloved for its immensely soothing qualities. This [concentrated serum](https://www.trendhunter.com/trends/omorovicza-elixir) for dry skin types is said to improve hydration by 94% within minutes, and double hydration within an hour. In addition to boosting comfort, this serum supports skin that looks dewy, supple and plump. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 22% | Activity: 34% | Freshness: 22% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Long-lasting Hydration Solutions:** Innovative hydration serums like Peach & Lily's Super Oasis concentrate on providing hydration that lasts for an extended period, offering new opportunities for skincare brands. - **Korean Ingredient Integration:** The use of Korean ingredients in skincare formulas, such as red ginseng and heartleaf extract, presents a unique selling point for beauty companies seeking to tap into the Korean beauty trend. - **Advanced Hydration Technologies:** Hydrous Flow Technology and Nobel Prize-inspired Aquaporin Booster in serums signal the potential for disruptive advancements in skincare technology and product development. ### Who This Affects Most - **Skincare:** The skincare industry can explore new formulations and ingredients to create hydration serums that offer long-lasting benefits for consumers seeking effective moisturization. - **Beauty:** In the beauty sector, incorporating innovative hydration solutions and Korean skincare ingredients can differentiate products in a crowded market, catering to the demand for high-performance beauty products. - **Cosmetics:** Cosmetics companies have the opportunity to leverage advanced hydration technologies to develop products that not only enhance appearance but also provide long-lasting hydration, meeting evolving consumer preferences for multifunctional cosmetics. ## Related on Trend Hunter - [Advanced Hydration Serums](https://www.trendhunter.com/trends/amino-rain-glasswater-serum.md) - [Advanced Hydrating Serums](https://www.trendhunter.com/trends/advanced-hydrating-serum.md) - [Milky Hydration Serums](https://www.trendhunter.com/trends/hydrating-milk-serum.md) - [Densely Hydrating Serums](https://www.trendhunter.com/trends/mixsoon-glacier-water.md) - [Multi-Day Moisture Cosmetics](https://www.trendhunter.com/trends/hydrating-watercream.md) - [Ultra-Hydrating Gel Serums](https://www.trendhunter.com/trends/holy-hydration1.md) - [Weightless Hydration Serums](https://www.trendhunter.com/trends/forest-water-hyaluronic-serum.md) - [Biotech Peptide Hydrating Serums](https://www.trendhunter.com/trends/hydration-dream-peptide-serum.md) - [10-Minute Hydrating Masks](https://www.trendhunter.com/trends/h2oasis.md)