# Song-Inspired Hydration Powders Liquid I.V.'s Yummy Gets Its Name from a Justin Bieber Song By Laura McQuarrie | Published 2020-05-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hydration-powder References: [prnewswire](https://www.prnewswire.com/news-releases/wellness-brand-liquid-iv-launches-an-exclusive-yummy-hydration-multiplier-flavor-inspired-by-the-platinum-selling-hit-song-301059600.html) & [liquid-iv](https://liquid-iv.com/collections/featured/products/yummy-hydration-multiplier?variant=31915657035812) The newest [hydration powder](https://www.trendhunter.com/trends/powdered-hydration-supplements) from [Liquid I.V.](https://www.trendhunter.com/trends/liquid-iv-1) is a flavor called Yummy that was inspired by Justin Bieber's platinum hit song of the same name. The new product is based on the brand's flagship [Hydration Multiplier](https://www.trendhunter.com/trends/hydration-multiplier-mocktail-edition) and introduces a fresh new Guava Hibiscus flavor that's full of juicy tropical flavors. The drink mix is designed to boost the absorption of water and functional ingredients into the bloodstream thanks to the power of Cellular Transport Technology, and it's packaged into convenient single-serve packs for on-the-go use. Justin Bieber is an investor in the hydration brand, along with other celebrities like Kendall Jenner, Steve Aoki and Kevin Hart. In the future, fans can expect to see even more flavors as part of Liquid I.V.'s celebrity partnership series. Image Credit: Liquid I.V. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 17% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Partnerships in Hydration Products:** Opportunity for brands to collaborate with popular celebrities to create unique and innovative hydration products. - **Flavor Innovation in Hydration Powders:** Potential for brands to explore new and exciting flavors for their hydration powder products, inspired by popular songs or other cultural references. - **Convenient On-the-go Packaging for Hydration Products:** Demand for single-serve, portable packaging for hydration powders that can be easily carried and consumed while on the move. ### Sectors Adopting This - **Beverage and Hydration Industry:** Opportunity for beverage companies to capitalize on the growing demand for innovative hydration products that offer unique flavors and celebrity collaborations. - **Celebrity Endorsements and Partnerships:** Industry that facilitates collaborations between celebrities and brands, creating mutually beneficial partnerships to promote and market innovative products. - **Packaging and Containers Industry:** Potential for packaging companies to develop innovative, portable, and eco-friendly packaging solutions for the hydration powder market, catering to the on-the-go needs of consumers. ## Related on Trend Hunter - [Summer Treat Hydration Powders](https://www.trendhunter.com/trends/liquid-iv-1.md) - [Ice-Cream-Flavored Hydration Powders](https://www.trendhunter.com/trends/orange-vanilla-dream.md) - [Caramel Apple Hydration Powders](https://www.trendhunter.com/trends/caramel-apple-hydration-multiplier.md) - [Hydrating Punch Beverage Mixes](https://www.trendhunter.com/trends/liquid-iv-tropical-punch.md) - [Hydration-Branded Ice Cream Trucks](https://www.trendhunter.com/trends/ice-cream-truck-tour.md) - [Pear-Flavored Hydration Packs](https://www.trendhunter.com/trends/hydration-pack1.md) - [Sugar-Free Flavorful Hydration Boosters](https://www.trendhunter.com/trends/sugarfree-hydration.md) - [Fruity Hydration Packs](https://www.trendhunter.com/trends/golden-cherry.md) - [Energy-Boosting Hydration Powders](https://www.trendhunter.com/trends/energy-multiplier-sugarfree.md)