# Sustainable Hydration Powders Liquid I.V.'s Seaberry Hydration Multiplier Features Eco Packaging By Laura McQuarrie | Published 2020-07-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/hydration-multiplier References: [prnewswire](https://www.prnewswire.com/news-releases/liquid-iv-continues-to-change-the-world-launches-new-seaberry-hydration-multiplier-with-fully-sustainable-packaging-materials-301094962.html) & [liquid-iv](https://www.liquid-iv.com/pages/seaberry-hydration-multiplier/) [Liquid](https://www.trendhunter.com/trends/hydration-pack1) [I.V.](https://www.trendhunter.com/trends/popsicle-firecracker) is known for its clean and innovative electrolyte drink mixes and its newest launch is a limited-time Seaberry Hydration Multiplier release with sustainable packaging. As ever, the hydration powder is as compact and convenient as ever to use in a single-serve sachet but this new product introduces a 100% environmentally sustainable outer carton and Liquid I.V.'s first-ever compostable hydration stick. As its name suggests, the Seaberry Hydration Multiplier prominently features seaberries, a superfruit that hails from the hills of the Himalayas that's packed with 190 bioactive nutrients, plus omegas and antioxidants. According to the brand, the product has a unique flavor that's a "combination of nectarine and mixed berries." With a six-part [YouTube](https://www.trendhunter.com/trends/virtual-national-park) series, Liquid I.V. is introducing Changing The World: Our Journey to share the six days it spent in Nepal. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 35% | Activity: 43% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Packaging:** Disruptive innovation opportunity: Developing eco-friendly packaging solutions for consumer goods. - **Compostable Products:** Disruptive innovation opportunity: Creating compostable alternatives to single-use items. - **Superfruit Utilization:** Disruptive innovation opportunity: Exploring and utilizing lesser-known superfruits with unique health benefits. ### Sectors Adopting This - **Beverage Packaging:** Disruptive innovation opportunity: Redesigning beverage packaging to minimize environmental impact. - **Sustainable Product Development:** Disruptive innovation opportunity: Transforming product development processes to prioritize sustainability. - **Nutritional Supplements:** Disruptive innovation opportunity: Developing innovative and eco-friendly solutions for nutritional supplements. ## Related on Trend Hunter - [Pear-Flavored Hydration Packs](https://www.trendhunter.com/trends/hydration-pack1.md) - [Hydration-Optimizing Drink Mixes](https://www.trendhunter.com/trends/liquid-iv-energy-multiplier.md) - [Sugar-Free Flavorful Hydration Boosters](https://www.trendhunter.com/trends/sugarfree-hydration.md) - [Functional Hydration Powders](https://www.trendhunter.com/trends/superstix.md) - [Fruit-Powered Hydration Sticks](https://www.trendhunter.com/trends/drywater.md) - [Sugar-Free Hydration Products](https://www.trendhunter.com/trends/hydration-multiplier-sugarfree.md) - [Gut Health Hydration Powders](https://www.trendhunter.com/trends/liquid-iv.md) - [Caramel Apple Hydration Powders](https://www.trendhunter.com/trends/caramel-apple-hydration-multiplier.md) - [Flavorful Powdered Hydration Supplements](https://www.trendhunter.com/trends/powdered-hydration-supplements.md)