# Moisturizing Urban Gels Decleor's Hydration Gel-Cream Provides Protection Against City Pollutants By Laura McQuarrie | Published 2017-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hydration-gel References: [decleor](http://www.decleor.co.uk/anti-pollution-hydrating-gel-cream) & [dermstore](http://www.dermstore.com/product_Hydra%20Floral%20Anti-Pollution%20Hydrating%20Gel-Cream_66453.htm) The Decléor 'Anti-Pollution Hydrating Gel-Cream' sets itself apart from a number of [emerging anti-pollution skincare products](https://www.trendhunter.com/trends/the-concentrate) by featuring a particularly unique ingredient. As touted on the front of the small jar, an extract from the Moringa tree is used, which creates a rich, moisturizing and protective barrier on the skin that also works to unbond any impure particles that have become attached or absorbed by the skin. The hydrating qualities of this product also come from its inclusion of "microdroplets of oils in a 70% water-based texture." In all, this hydration gel for the face and neck is ideal for those with normal to combination skin, with concerns of dryness, dehydration and free radical damage. Essential oils and other ingredients are included in the product to improve the tone and texture of the skin, leaving it feeling fresh, clean and radiant. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 16% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Anti-pollution Skincare:** Opportunity for skincare brands to develop products that protect against city pollutants using unique ingredients like extract from the Moringa tree. - **Hydration Technology:** Innovations in skincare products using microdroplets of oils in a water-based texture create moisturizing and hydrating qualities. - **Natural Ingredients:** Growing demand for skincare products that incorporate essential oils and other natural ingredients to improve skin tone and texture. ### Who This Affects Most - **Skincare:** Skincare industry can tap into the anti-pollution trend and develop products that protect the skin from harmful city pollutants. - **Cosmetics:** Cosmetics industry can leverage hydration technology to create hydrating and moisturizing makeup products for consumers with dryness and dehydration concerns. - **Wellness:** Wellness industry can benefit from the growing demand for natural skincare products and incorporate them into holistic wellness routines and offerings. ## Related on Trend Hunter - [Shielding Anti-Pollution Serums](https://www.trendhunter.com/trends/anti-pollution-serum.md) - [Patented Anti-Pollution Skincare](https://www.trendhunter.com/trends/pollution-defense-cream.md) - [Refreshing Tea-Tree-Infused Creams](https://www.trendhunter.com/trends/water-gel-cream.md) - [Biotech Beauty Products](https://www.trendhunter.com/trends/city-cleanse-duo.md) - [Milky Pollution-Resisting Lotions](https://www.trendhunter.com/trends/japanese-drugstore-brand.md) - [Skin-Caring Pollution Tools](https://www.trendhunter.com/trends/ai-drop-finder.md) - [Efficient Preventative Skincare Creams](https://www.trendhunter.com/trends/preventative-skincare-cream.md) - [Shielding Urban Skincare](https://www.trendhunter.com/trends/urban-kind.md) - [Hydrating Skin-Boosting Gels](https://www.trendhunter.com/trends/neutrogenas-hydro-boost-water-gel.md)