# Additive-Free Bottled Teas OVI Hydration Drinks are Packed with Minerals and Tea Antioxidants By Michael Hemsworth | Published 2016-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hydration-drink References: [ovihydration.au](http://www.ovihydration.com.au) & [frucor.au](http://www.frucor.com.au/index.php/our_brands/ovi_hydration_au/) Tea is a great source of antioxidants, but the beverage isn't exactly suited towards busy lifestyles; the OVI Hydration drink looks to change this perception. A cold tea that's packed with fruit juice, [green tea antioxidants](https://www.trendhunter.com/trends/hteao-refreshers) and honey, the drinks come in peach, berry and citrus flavor options. With the slogan "Hello Tasty. Bye by badditives." OVI Hydration drinks are focused on providing health-conscious consumers a [packaged beverage with benefits](https://www.trendhunter.com/trends/positive-hydration). While [traditional sodas and energy drinks](https://www.trendhunter.com/trends/avvika) have been slammed by criticisms over sugar and chemical content, these beverages take a more holistic, natural approach. The hydrating beverages comes in individual serve bottles at 500ml each, which means they can be brought almost anywhere to maximize hydration levels. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 60% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Additive-free Beverages:** OVI Hydration drinks offer a natural and holistic alternative to traditional sodas and energy drinks, catering to health-conscious consumers. - **Convenient Healthy Drinks:** OVI Hydration drinks provide a hassle-free way for busy individuals to stay hydrated while enjoying the benefits of antioxidants and fruit juice. - **Functional Tea Beverages:** OVI Hydration drinks combine the antioxidant properties of green tea with the hydrating benefits of fruit juice, offering a functional alternative to traditional tea drinks. ### Where This Applies - **Health and Wellness:** OVI Hydration drinks cater to health-conscious consumers seeking natural and beneficial beverages, presenting opportunities for companies in the health and wellness industry. - **Beverage Manufacturing:** The rise of additive-free beverages like OVI Hydration drinks creates opportunities for beverage manufacturers to tap into the growing demand for natural and healthy drink options. - **Convenience Stores:** Convenience stores can capitalize on the trend of convenient healthy drinks by stocking OVI Hydration drinks, attracting health-conscious customers seeking on-the-go hydration. ## Related on Trend Hunter - [Health-Conscious Iced Teas](https://www.trendhunter.com/trends/hrbvor-1.md) - [Tea-Based Energy Shots](https://www.trendhunter.com/trends/hteao-energy-shots.md) - [Vitamin-Rich Iced Teas](https://www.trendhunter.com/trends/venice-beach-beverage.md) - [Better-for-You Sweet Iced Teas](https://www.trendhunter.com/trends/sweet-iced-tea.md) - [Revitalizing Botanical Beverages](https://www.trendhunter.com/trends/botanical-infusions.md) - [Functional Ready-to-Brew Tea Products](https://www.trendhunter.com/trends/kaytea-hydro-infusions.md) - [Caffeinated Hydration Beverages](https://www.trendhunter.com/trends/teainspired-electrolyte-mix.md) - [Hydrating Zero-Sugar Beverages](https://www.trendhunter.com/trends/positive-hydration.md) - [Avocado Seed-Based Beverages](https://www.trendhunter.com/trends/avsome.md)