# Daily Hydration Drink Mixes SOS Hydration Mixes Come in Fun Flavors Like Rainbow Sherbet By Laura McQuarrie | Published 2023-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hydration-drink-mixes References: [bevnet](https://www.bevnet.com/news/2023/sos-hydration-focuses-on-daily-use-with-brand-refresh) & [soshydration](https://soshydration.com/)  One of the reasons that people often say they don't drink enough water is because it tastes bland or boring, and [SOS Hydration's](https://www.trendhunter.com/trends/electrolyte-drink-mix) [daily hydration drink mixes](https://www.trendhunter.com/trends/powdered-hydration-supplements) offer a flavorful way for people to refuel. With vibrant flavors like Rainbow Sherbet, Watermelon, Mango and Mixed Berry, the brand makes the task of drinking enough water and intaking essential vitamins fun. These super-hydrating drink mixes complement morning wellness routines, all the while being low in sugar and calories. In fact, SOS notes that its mixes boast three times less sugar than competitors and 10 times less sugar than leading sports drinks. What's more, these drink mixes appeal to ingredient-conscious consumers by leaving out the preservatives, the fake colors, artificial sweeteners and GMOs. SOS Hydration's newly rebranded and reformulated line of powdered beverages now focuses on boosting wellness on a daily basis. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 38% | Activity: 52% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Flavorful Hydration:** SOS Hydration's drink mixes offer a flavorful way for people to stay hydrated, providing a disruptive opportunity for the beverage industry to create innovative and enticing flavors. - **Low Sugar Alternatives:** With three times less sugar than competitors and 10 times less sugar than leading sports drinks, SOS Hydration's drink mixes present a disruptive innovation opportunity for the health and wellness industry to offer low sugar alternatives to consumers. - **Clean and Natural Ingredients:** By excluding preservatives, artificial sweeteners, fake colors, and GMOs, SOS Hydration's drink mixes cater to ingredient-conscious consumers, creating an opportunity for the natural food and beverage industry to provide clean and natural ingredient options. ### Where This Applies - **Beverage:** SOS Hydration's flavorful drink mixes disrupt the beverage industry by offering innovative flavor options to enhance hydration. - **Health and Wellness:** The low sugar content in SOS Hydration's drink mixes presents a disruptive innovation opportunity for the health and wellness industry to provide healthier alternatives to traditional sports drinks. - **Natural Food and Beverage:** SOS Hydration's use of clean and natural ingredients opens up a disruptive innovation opportunity for the natural food and beverage industry to cater to ingredient-conscious consumers. ## Related on Trend Hunter - [Hydration-Boosting Child Drink Mixes](https://www.trendhunter.com/trends/electrolyte-drink-mix.md) - [Hydrating Electrolyte Drink Mixes](https://www.trendhunter.com/trends/hydrating-electrolyte-drink-mix.md) - [Hydration-Optimizing Drink Mixes](https://www.trendhunter.com/trends/tailwind-nutrition-rapid-hydration.md) - [Functional Hydration Drink Mixes](https://www.trendhunter.com/trends/celsius-hydration.md) - [Electrolyte-Enhanced Hydration Mixes](https://www.trendhunter.com/trends/gohydrate-strawberry-lemonade-flavor.md) - [Complete Hydration Powders](https://www.trendhunter.com/trends/drywater-features.md) - [Fortified Hydration Drink Mixes](https://www.trendhunter.com/trends/dripdrop-zero-sugar-plus.md) - [Hydration Line Expansions](https://www.trendhunter.com/trends/laird-superfood-2.md) - [Flavor-Enhancing Hydration Solutions](https://www.trendhunter.com/trends/sweetleafs-water-drops.md)