# Hydration Challenge Kits Nuun's 30-Day Challenge Shares a Stock of Electrolyte-Enhanced Drink Tabs By Laura McQuarrie | Published 2019-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hydration-challenge References: [nosh](https://www.nosh.com/news/2019/gallery-late-summer-launches#pic-6) & [nuunlife](https://nuunlife.com/products/30-day-hydration-challenge-kit) As part of its mission to help people become healthy and hydrated, Nuun launched a 30-Day Hydration Challenge Kit that makes it easy to use its electrolyte-enhanced drink tabs. The direct-to-consumer kit has the potential to appeal to those who are new to the brand and its products, as well as those who are familiar and wish to establish more consistency and rituals surrounding the tablets. Nuun's 30-Day Hydration Challenge Kit is packed with 10 Nuun tubes, including Sport, Vitamin and Immunity varieties, all of which are cleanly formulated with gluten-free, dairy-free, soy-free and plant-based ingredients. The portable electrolyte-enhanced drink tabs are ideal for travel, workout recovery and general well-being. In the kit, consumers will also find items to support their journey, including a schedule, a water bottle and a workout sweat towel. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 69% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Hydration Challenge:** Opportunity for brands to create their own hydration challenge kits to promote health and wellness. - **Electrolyte-enhanced Drink Tabs:** Potential for developing innovative electrolyte-enhanced drink tabs with unique formulations and flavors. - **Direct-to-consumer Kits:** Disruptive potential for brands to create personalized kits that provide a convenient and comprehensive experience for consumers. ### Who This Affects Most - **Health and Wellness:** Opportunity for businesses to cater to the growing demand for products that support hydration and overall well-being. - **Sports and Fitness:** Potential for companies to develop electrolyte products specifically tailored for athletes and fitness enthusiasts. - **E-commerce:** Disruptive opportunity to create direct-to-consumer kits that offer a seamless shopping experience and personalized product recommendations. ## Related on Trend Hunter - [Hydration-Optimizing Drink Mixes](https://www.trendhunter.com/trends/nuun-sport-hydration-powder-drink-mixes.md) - [Zero-Sugar Electrolyte Packs](https://www.trendhunter.com/trends/xtend-healthy-hydration.md) - [Hydration-Focused Holiday Boxes](https://www.trendhunter.com/trends/cure-hydration-holiday-box.md) - [Portable Hydration Kits](https://www.trendhunter.com/trends/karma-water-1.md) - [Convenient Hydration Solutions](https://www.trendhunter.com/trends/refrsh-hydration.md) - [Electrolyte Flavor Launches](https://www.trendhunter.com/trends/lth-supplement-line.md) - [Tasty Hydration Bundles](https://www.trendhunter.com/trends/hydration-bundle1.md) - [Bespoke Hydration Solutions](https://www.trendhunter.com/trends/hydrata-electrolyte-beverage-co.md) - [4/20-Inspired Hydration Supplements](https://www.trendhunter.com/trends/420inspired-hydration-supplements.md)