# Dual-Part Hydrating Serums Boscia's Vitamin B12 Hydration Booster Serum Combines Oil & Water By Laura McQuarrie | Published 2020-04-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydration-booster-serum References: [popsugar](https://www.popsugar.com/beauty/new-skincare-products-sephora-spring-2020-47301825?stream_view=1#photo-47301840) & [boscia](https://www.boscia.com/shop/product_detail.php?products_id=355) Boscia's new Vitamin B12 Hydration Booster Serum boasts a [bi-phase formula](https://www.trendhunter.com/trends/dual-serum) that combines oil and water to deliver long-lasting hydration. The skincare product boasts a dual-part 70% oil to 30% water ratio formula, which can be seen through the product packaging when the solution has settled. When it comes time to use the product, Boscia recommends vigorously disrupting the two-in-one serum to combine the two parts of the mixture. Alongside Vitamin B12 to support overall skin health, the [booster serum](https://www.trendhunter.com/trends/serum-booster-drops) contains [plant-derived squalane, nourishing oils](https://www.trendhunter.com/trends/rx-multi-vitamin-glow) from apricot kernel, sweet almond and jojoba seed, as well as inflammation-reducing willowherb. The Vitamin B12 Hydration Booster Serum can be used morning and evening on the face and neck to provide deep nourishment, revitalization and an overall even tone. Image Credit: Boscia ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 27% | Activity: 23% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Bi-phase Formulas:** The rise of bi-phase formulas in skincare products presents an opportunity for companies to create innovative dual-part solutions. - **Combining Oil and Water:** The trend of combining oil and water in skincare products opens up possibilities for disruptive innovations in hydration and nourishment. - **Skin Health Support:** The emphasis on supporting overall skin health through ingredients like Vitamin B12 and plant-derived extracts creates opportunities for businesses to develop products that prioritize holistic skincare. ### Industries Being Reshaped - **Skincare:** The skincare industry can explore the use of bi-phase formulas to create innovative hydrating serums and other products. - **Cosmetics:** Cosmetic companies can incorporate the trend of combining oil and water to develop innovative makeup products that offer hydration benefits. - **Wellness:** The wellness industry can leverage the focus on skin health support to create holistic skincare solutions that promote overall well-being. ## Related on Trend Hunter - [Moisture-Boosting Radiance Serums](https://www.trendhunter.com/trends/alphascience.md) - [Balancing Oil-Serums](https://www.trendhunter.com/trends/oil-serum.md) - [Milky Hydration Serums](https://www.trendhunter.com/trends/hydrating-milk-serum.md) - [Mixable Makeup Serums](https://www.trendhunter.com/trends/b12-base-thinner-vitamin-pearl-serum.md) - [Advanced Hydrating Serums](https://www.trendhunter.com/trends/advanced-hydrating-serum.md) - [Bi-Phase Serum Mists](https://www.trendhunter.com/trends/mixik-skin-botanical-serum.md) - [Densely Hydrating Serums](https://www.trendhunter.com/trends/mixsoon-glacier-water.md) - [100-Hour Hydration Serums](https://www.trendhunter.com/trends/hydration-serum.md) - [Functional Oil Serums](https://www.trendhunter.com/trends/rx-multi-vitamin-glow.md)