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# Sheer Hydrating Tinted Serums
Glow Recipe Has Expanded Its Glow Hues Collection with Rosy Glow

By Kalin Ned | Published 2025-03-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-tinted-serum
References: [sephora](https://www.sephora.com/ca/en/product/glow-recipe-watermelon-glow-niacinamide-hue-drops-sun-glow-serum-P509844?country_switch=ca&skuId=2846152&om_mmc=ppc-GG_2024543160_70610901974_pla-315521838363_2846152_354815103824_9061009_c&gad_source=1&gclid=CjwKCAiAlPu9BhAjEiwA5NDSA7_LUpUVRfzOBZueCPTNvq3Z5lyDLPTyAIpyF1Q0SUiHJDnXh3H50BoClGoQAvD_BwE&gclsrc=aw.ds)

![Sheer Hydrating Tinted Serums](https://cdn.trendhunterstatic.com/thumbs/563/hydrating-tinted-serum.jpeg)

Glow Recipe recently introduced a new sheer, hydrating tinted serum, called 'Rosy Glow,' to its Glow Hues Collection. This new product delivers a vibrant, pink-toned radiance upon application.

Designed to serve as either the final step in a skincare routine or a luminous base for makeup, the hydrating tinted serum combines skincare benefits with a dewy, illuminated finish. Key ingredients in Rosy Glow include Niacinamide, which targets hyperpigmentation and minimizes pores, Hyaluronic Acid and [Watermelon Extract](https://www.trendhunter.com/trends/watermelon-glow-dew) for deep hydration and soothing, and [ethically sourced Champagne Pearl](https://www.trendhunter.com/trends/warmglow) for a subtle shimmer that improves the skin's complexion. Additionally, Glow Recipe introduces Centella Asiatica Extract into the formulation in order to calm redness and irritation.

Rosy Glow is suitable for a variety of skin types, including normal, dry, combination, and oily. The serum is free from harmful ingredients like formaldehyde, mineral oil, and oxybenzone, and is both vegan and cruelty-free.

Image Credit: Glow Recipe

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 50% | Activity: 63% | Freshness: 37%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Multi-benefit Skincare-makeup Hybrids:** The convergence of skincare and makeup creates opportunities for products that offer both aesthetic appeal and skin wellness benefits.
- **Ethically-sourced Ingredients:** Incorporating ethically sourced elements such as Champagne Pearl in beauty products caters to growing consumer demand for sustainability.
- **Inclusive Beauty for Multiple Skin Types:** Developing products that cater to a wide range of skin types, like Rosy Glow, supports the trend towards inclusive beauty solutions.

### Who This Affects Most

- **Clean Beauty:** The shift towards formulas free from harmful ingredients prompts expansion in the clean beauty industry.
- **Vegan and Cruelty-free Cosmetics:** Enhancing product lines with vegan and cruelty-free offerings aligns with ethical consumer values and industry standards.
- **Skincare Technology:** Innovations using ingredients such as Niacinamide and Hyaluronic Acid drive advancements in skincare technology.

## Related on Trend Hunter

- [Rosé-Hued Skin Tints](https://www.trendhunter.com/trends/roseglow.md)
- [Skincare-Based Makeup Launches](https://www.trendhunter.com/trends/nourishing-hues-collection.md)
- [Skin-Caring Cheek Tints](https://www.trendhunter.com/trends/watermelon-glow-niacinamide-dewy-flush.md)
- [Skin-Caring Bronzing Drops](https://www.trendhunter.com/trends/watermelon-glow-niacinamide-hue-drops.md)
- [Compact Glow-Focused Gift Sets](https://www.trendhunter.com/trends/best-of-glow.md)
- [Curated Mini Hue-Imparting Lines](https://www.trendhunter.com/trends/tinted-skincare-set.md)
- [3-in-1 Serum-Infused Sprays](https://www.trendhunter.com/trends/french-rose-milk.md)
- [Fruit-Infused Retinol Serums](https://www.trendhunter.com/trends/blackberry-retinol-blemish-serum.md)
- [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md)
