<!-- canonical: https://www.trendhunter.com/trends/hydrating-skincare-collection -->
<!-- robots: noindex -->

# Highly Hydrating Skincare Collections
Neutrogena’s Hydro Boost Capsule is Science-Backed

By Kalin Ned | Published 2022-06-09 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-skincare-collection
References: [neutrogena](https://www.neutrogena.ca/face/hydro-boost)

No matter the season, it is important for us to keep ourselves moisturized and [Neutrogena's](https://www.trendhunter.com/trends/neutrogenas-hydro-boost-water-gel) comprehensive hydrating skincare collection seeks to help us in the process. As National Hydration Day is approaching on June 23rd, the brand spotlights its science-backed line which "instantly quenches dehydrated skin" and locks moisture in.

Titled '[Hydro Boost](https://www.trendhunter.com/trends/niacinamide-serum),' the range of products includes micellar water, a fragrance-free cleansing gel, a [hyaluronic Acid-powered Serum](https://www.trendhunter.com/trends/advanced-hydrating-serum), a fragrance-free gel cream for extra dry skin, and more. All formulations in Neutrogena's powerful hydrating skincare collection rely on purified hyaluronic acid to replenish the skin and protect its moisture barrier. The formulas are lightweight and non-sticky. Engineered to quickly absorb into the skin, individuals can rest assured that they will be reaping many benefits from Neutrogena's Hydro Boost capsule.

Image Credit: Neutrogena

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 57% | Activity: 55% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Science-backed Hydration:** There is an opportunity for skincare companies to incorporate science-based research into their hydrating products.
- **Lightweight, Non-sticky Formulations:** Lightweight and non-sticky hydrating formulas can disrupt the skincare industry by providing a better user experience.
- **Comprehensive Hydration Collections:** Skincare companies can create comprehensive hydration collections that cater to different skin types and concerns.

### Who This Affects Most

- **Skincare:** Skincare companies can incorporate purified hyaluronic acid to their hydrating products to provide a better hydrating experience for their customers.
- **Science Research:** There is an opportunity for companies that specialize in science research to partner with skincare companies to create more effective hydrating products.
- **E-commerce:** The rise of e-commerce provides an opportunity for companies to create convenient and accessible platforms for customers to purchase hydrating skincare products.

## Related on Trend Hunter

- [Ultra-Hydrating Skin Gels](https://www.trendhunter.com/trends/hydro-boost.md)
- [Hydrating Skin-Boosting Gels](https://www.trendhunter.com/trends/neutrogenas-hydro-boost-water-gel.md)
- [Healthy Hydration Skincare](https://www.trendhunter.com/trends/hydration-collection.md)
- [Advanced Hydration Skincare](https://www.trendhunter.com/trends/immersive-hydration-collection.md)
- [Skincare Well-Being Campaigns](https://www.trendhunter.com/trends/selfcare-awareness-day.md)
- [Deep Hydration Skincare Products](https://www.trendhunter.com/trends/hyaluronic-acid-peptides-ceramide-collection.md)
- [Potent Complexion-Boosting Serums](https://www.trendhunter.com/trends/niacinamide-serum.md)
- [Science-Driven Hydrating Serums](https://www.trendhunter.com/trends/hyaluronic-capsule.md)
- [Skin Health Cosmetic Products](https://www.trendhunter.com/trends/neutrogena-skincare-and-makeup.md)
