# Super-Hydrating Skin Tints Hourglass' Veil Hydrating Skin Tint Boosts Moisture Levels by 52% By Laura McQuarrie | Published 2023-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-skin-tint References: [hourglasscosmetics](https://www.hourglasscosmetics.com/products/veil-hydrating-skin-tint) & [instagram](https://www.instagram.com/p/Cu8EKwlpO8A/) Beauty consumers are increasingly seeking harder working solutions that not only enhance their appearance but also offer tangible skincare benefits, and Hourglass' Veil Hydrating Skin Tint delivers. This multi-benefit skin tint provides a seamless blend of cosmetic coverage and nourishing properties for the skin-conscious consumer. This lightweight skin tint clinically proven to instantly boost skin’s moisture levels by 52% and share long-lasting hydration for all-day comfort. This dewy skin tint is simultaneously smoothing and plumping, and it shares the benefits of a skin-caring formula packed with 94% naturally derived ingredients. There's hyaluronic acid, plant-based squalane, meadowfoam seed oil and a rambutan blend present in the lightweight, vegan-friendly Veil Hydrating Skin Tint, which can be found in a range of shades from fair to deep to seamlessly enhance all skin tones. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 61% | Activity: 83% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Beauty with Skincare Benefits:** The trend of beauty products with skincare benefits presents an opportunity for innovative brands to develop multi-functional cosmetics that enhance appearance and promote skin health. - **Natural and Plant-derived Ingredients:** The growing demand for natural and plant-derived ingredients opens up avenues for the development of skincare and cosmetic products that prioritize sustainability and eco-friendliness. - **Dewy and Youthful Skin Look:** The desire for a dewy and youthful skin look creates a market for innovative makeup products, such as hydrating skin tints, that provide a radiant and plumping effect. ### Who This Affects Most - **Beauty and Skincare:** The beauty and skincare industry can capitalize on the trend of multi-benefit products and natural ingredients by creating innovative formulations that combine cosmetic coverage with tangible skincare benefits. - **Sustainable Cosmetics:** The sustainable cosmetics industry can leverage the demand for natural and plant-derived ingredients by developing eco-friendly and ethical beauty products that meet the growing consumer preferences. - **Makeup and Cosmetics:** The makeup and cosmetics industry can tap into the popularity of the dewy skin look by offering innovative products like hydrating skin tints that provide a hydrated and youthful appearance. ## Related on Trend Hunter - [Second-Skin Beauty Products](https://www.trendhunter.com/trends/ultrahydrating-tint-and-concealer.md) - [Waterless Skin Tints](https://www.trendhunter.com/trends/skin-tint-serum.md) - [Hydrating Tinted Moisturizer](https://www.trendhunter.com/trends/vegan-tinted-hydrating-fenty-moisturizer.md) - [Hydrating Longwear Skin Tints](https://www.trendhunter.com/trends/hydro-grip-gel-tint.md) - [Serum-Like Vegan Tints](https://www.trendhunter.com/trends/sephoras-reveal-the-real.md) - [Adaptive Skin Tints](https://www.trendhunter.com/trends/skin-perfecting-tint.md) - [Extra-Protective Skin Tints](https://www.trendhunter.com/trends/beautyscreen.md) - [Shea Butter-Infused Skin Tints](https://www.trendhunter.com/trends/strobe-dewy-skin-tint.md) - [Skin-Protecting Tinted Moisturizers](https://www.trendhunter.com/trends/tinted-moisturizers2.md)