# Hydrating Men’s Serums Shiseido’s Hydrating Serum for Men Delivers Antioxidants to the Skin By Kalin Ned | Published 2021-09-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-serum-for-men References: [shiseido](https://www.shiseido.com/ca/en/shiseido-men-ultimune-power-infusing-concentrate-men-0729238171534.html) Beloved skincare brand Shiseido—which is known for its high quality and ground-breaking beauty formulas—boasts a powerful [hydrating serum for men](https://www.trendhunter.com/trends/traditional-latin-american-botanicals) that promises to "strengthen [the] skin's inner defenses, deliver targeted antioxidants, and help with damage recovery." The recipe is specifically geared for male demographics, borrowing from the brand's [iconic and award-winning Ultimune formula](https://www.trendhunter.com/trends/ultimune-power-infusing-serum). Shiseido reimagined this beauty product for optimal efficacy after determining that "men's skin differs from women's in its ability to protect and defend itself from intrinsic and environmental aggressors." The formula is optimized with Triple TSUBAKI Technology, which contains antioxidant Japanese camellia extract. This key ingredient also [minimizes signs of aging and fatigue](https://www.trendhunter.com/trends/brickell-mens-products), while foolproofing the skin's defenses. Dubbed the 'Shiseido Men Ultimune Power Infusing Concentrate,' the product promises to energize the skin and provide a healthy vibrancy. Image Credit: Shiseido ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 29% | Activity: 21% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Men's Skincare:** The rise of targeted skincare for men presents an opportunity for beauty brands to create innovative products that cater to unique male skin concerns. - **Antioxidant Formulas:** Developing skincare products with targeted antioxidant formulas can disrupt the market and offer additional benefits to consumers beyond hydration and anti-aging. - **Gender-specific Beauty:** Creating gender-specific beauty products, backed by research and development, can lead to optimized formulas that cater to the unique needs of male and female skin. ### Where This Applies - **Beauty & Skincare:** Innovating within the beauty and skincare industry by formulating targeted and gender-specific products can disrupt the market and attract new consumers. - **Health & Wellness:** Antioxidant-rich skincare products can offer health and wellness benefits to consumers beyond just surface-level hydration and anti-aging. - **Marketing & Advertising:** Crafting marketing campaigns that tap into gender-specific beauty concerns and highlight innovative formulas can appeal to a diverse audience and disrupt traditional marketing tactics. ## Related on Trend Hunter - [Antioxidant Facial Serums](https://www.trendhunter.com/trends/ultimune-power-infusing-face-serum.md) - [Advanced Men's Skincare Creams](https://www.trendhunter.com/trends/men-skin.md) - [Technologically Advanced Skin Serums](https://www.trendhunter.com/trends/ultimune-power-infusing-serums.md) - [Men-Specific Skincare Products](https://www.trendhunter.com/trends/caldera-lab1.md) - [Advanced Hydrating Serums](https://www.trendhunter.com/trends/advanced-hydrating-serum.md) - [Algae-Based Eye Serums](https://www.trendhunter.com/trends/well-kept-by-the-y-code.md) - [Multi-Benefit Facial Moisturizers](https://www.trendhunter.com/trends/kizen-complete-facial-moisturizer.md) - [Hydrating Brightening Serums](https://www.trendhunter.com/trends/botanity-flavon.md) - [Weightless Hydration Serums](https://www.trendhunter.com/trends/forest-water-hyaluronic-serum.md)