# Hydrating Recovery Mixes TB12 Launches Its New Electrolytes+ Perform & Recover Hydration Blend By Mickey Phoon | Published 2023-05-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-recovery-mixes References: [localsyr](https://www.localsyr.com/business/press-releases/cision/20230427NY83041/tb12-launches-new-electrolytes-perform-recover-hydration-blends/)  [TB12](https://www.trendhunter.com/trends/tom-brady-x-gopuff) has released its latest hydrating recovery mixes called Electrolytes+ Perform and Recover. The brand was founded by seven-time Super Bowl-winning quarterback Tom Brady and Alex Guerrero. Furthermore, both mixes are vegan-friendly, sugar-free, and gluten-free. They are also designed to maintain hydration and replenishment throughout any workout. Electrolytes+ Perform is packed with functional ingredients such as L-Citrulline, carbohydrates, and mango leaf extract. These ingredients result in keeping glycogen storages high, adapting to stress, and decreasing lactic acid. Electrolytes+ Recover is made to combat soreness for optimal recovery. It contains ingredients such as BCAAs, L- Glutamine, Tart Cherry, Low-Glycemic Carbohydrates, and Trans-Resveratrol. Grant Shriver, President and CEO of TB12, said: "We are thrilled to launch our Electrolytes+ Perform and Recover blends, an innovative formula that leverages our existing base electrolytes to guarantee optimal performance and recovery." Image Credit: TB12 ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 1% | Activity: 1% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Vegan Recovery Mixes:** Opportunity for companies to expand their product lines and market towards vegan and health-conscious consumers. - **Functional Ingredient Formulas:** Potential for using unique combinations of functional ingredients to cater to specific performance and recovery needs. - **Sugar-free, Gluten-free Hydrating Options:** Demand for low-sugar and gluten-free options in the sports drink market provides opportunity for companies to create innovative hydration solutions. ### Who This Affects Most - **Sports Drinks:** Opportunity for companies that specialize in sports drinks to expand their product lines with innovative hydrating and recovery formulas. - **Vegan Health Food Products:** Health food companies can capitalize on the trend of vegan and plant-based nutrition by creating more recovery and performance products that align with these values. - **Supplements:** Supplement companies can leverage the demand for functional ingredients by creating unique and customizable formulas that cater to specific performance and recovery needs. ## Related on Trend Hunter - [Organic Fruity Hydration Beverages](https://www.trendhunter.com/trends/recover-180.md) - [High-Performance Post-Workout Recovery Drinks](https://www.trendhunter.com/trends/elite-recovery.md) - [Recovery-Focused Performance Gummies](https://www.trendhunter.com/trends/recovery-gummies.md) - [Electrolyte Flavor Launches](https://www.trendhunter.com/trends/lth-supplement-line.md) - [Zero-Sugar Electrolyte Packs](https://www.trendhunter.com/trends/xtend-healthy-hydration.md) - [Post-Workout Hydration Powders](https://www.trendhunter.com/trends/sport-electrolyte-powder.md) - [Hydrating Electrolyte Drink Mixes](https://www.trendhunter.com/trends/hydrating-electrolyte-drink-mix.md) - [Hydration Line Expansions](https://www.trendhunter.com/trends/laird-superfood-2.md) - [Hydrating Electrolyte Mixes](https://www.trendhunter.com/trends/partysmart-electrolytes.md)