# Pore-Minimizing Hydrating Primers Benefit Cosmetics' Newest POREfessional Primer Tackles Dryness By Laura McQuarrie | Published 2019-11-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-primer References: [bustle](https://www.bustle.com/p/benefits-best-selling-porefessional-now-comes-in-a-hydrating-formula-19381380) & [benefitcosmetics](https://www.benefitcosmetics.com/us/en/product/the-porefessional-hydrate-primer) While [Benefit Cosmetics](https://www.trendhunter.com/trends/porefessional-foundation) fans know the POREfessional Pore Primer for its mattifying properties and the brightening POREfessional Pearl Primer, the brand is now introducing a third formula that takes the form of a [hydrating primer](https://www.trendhunter.com/trends/dewscreen-hydrating-primer-spf-50). The POREfessional: Hydrate Primer helps to minimize the look of pores and fine lines, all the while tackling dryness and creating a smooth canvas so that makeup can be applied. The product boasts the same lightweight and [oil-free formula](https://www.trendhunter.com/trends/smashbox-cosmetics) as ever, yet differs from the other previously introduced POREfessional products with ingredients like moisturizing shea butter and hyaluronic acid to attract moisture. The product is capable of providing long-lasting 12-hour hydration. Increasingly, makeup products are becoming more skincare-like and useful for addressing common skin concerns such as dryness. Image Credit: Benefit Cosmetics ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 67% | Activity: 90% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hydrating Primers:** Makeup products are becoming more skincare-like and useful for addressing common skin concerns such as dryness. - **Long-lasting Hydration:** POREfessional: Hydrate Primer provides long-lasting 12-hour hydration. - **Multi-functional Makeup:** Makeup products that offer multiple functions are becoming more popular and desirable. ### Where This Applies - **Beauty:** The beauty industry is constantly evolving to create products that not only enhance appearance but also improve skin health. - **Cosmetics:** Cosmetics companies are introducing more multi-functional products that cater to various skin concerns. - **Skincare:** With the increasing trend towards makeup as skincare, the skincare industry can benefit by incorporating makeup-like properties into their products. ## Related on Trend Hunter - [Blurring Non-Comedogenic Foundations](https://www.trendhunter.com/trends/porefessional-foundation.md) - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Protective Hydrating Primers](https://www.trendhunter.com/trends/dewscreen-hydrating-primer-spf-50.md) - [Soft-Blur Priming Moisturizers](https://www.trendhunter.com/trends/great-skin-priming-moisturizer.md) - [Oil-Free Primer Formulas](https://www.trendhunter.com/trends/smashbox-cosmetics.md) - [Blurring Primer Sticks](https://www.trendhunter.com/trends/pdrn-spirulina-poreless-primer.md) - [Kefir-Powered Skin Barrier-Enhancing Primers](https://www.trendhunter.com/trends/skin-glow-primer.md) - [Overnight Pore Treatments](https://www.trendhunter.com/trends/the-porefessional-shrink-wrap.md) - [Hydrating Cooling Primer Sticks](https://www.trendhunter.com/trends/cooling-primer-stick.md)