# Antioxidant-Rich Hydrating Overnight Masks The Overnight Star Sleeping Mask Has Ginseng & Acai By Laura McQuarrie | Published 2019-08-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-overnight-mask References: [instagram](https://www.instagram.com/p/B09eDoZFgkx/) & [peachandlily](https://www.peachandlily.com/products/overnight-star-sleeping-mask) Popular K-beauty brand Peach & Lily recently released its first overnight treatment, which takes the form of an [antioxidant-packed hydrating overnight mask](https://www.trendhunter.com/trends/night-wrapping-mask). The Overnight Star Sleeping Mask is powered by ingredients like acai berry and [black ginseng extract](https://www.trendhunter.com/trends/ginseng-facial-oil), which work their regenerative magic during a time when the body is already resting and repairing itself. The [hydrating sleeping mask](https://www.trendhunter.com/trends/the-sleeping-mask) also promises to deliver skin that's firmer and brighter, as well as soft and plump, thanks to its innovative formula. The Overnight Star Sleeping Mask boasts a soothing lavender scent and a unique texture that's described as being like "a cross between a bouncy jelly balm and a whipped gel-cream" that absorbs quickly and leaves no residue—meaning there won't be any mess left behind on pillows. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 36% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Antioxidant-rich Skincare:** The trend of incorporating antioxidants into skincare products presents an opportunity for disruptive innovation in the beauty industry. - **Hydrating Overnight Masks:** The rise in popularity of hydrating overnight masks opens up opportunities for disruptive innovation in the skincare industry. - **Innovative Texture Formulas:** The demand for unique texture formulas, like the bouncy jelly balm and whipped gel-cream in the Overnight Star Sleeping Mask, creates opportunities for disruptive innovation in the beauty industry. ### Where This Applies - **Beauty & Skincare:** The beauty and skincare industry can explore disruptive innovation by incorporating antioxidant-rich ingredients and developing innovative texture formulas for overnight masks. - **K-beauty:** The K-beauty industry can further disrupt the market by introducing more antioxidant-packed and hydrating overnight masks with unique textures. - **Sleep Aid Products:** The sleep aid industry has an opportunity to disrupt the market by incorporating skincare benefits, such as hydration and antioxidants, into overnight masks that promote better sleep. ## Related on Trend Hunter - [Glow-Boosting Overnight Masks](https://www.trendhunter.com/trends/yuja-brightening-sleeping-mask.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Overnight Eye Masks](https://www.trendhunter.com/trends/bouncy-firm-eye-brightening.md) - [Fermented Overnight Skincare](https://www.trendhunter.com/trends/fermented-cocoon-mask.md) - [Overnight Brightening Treatments](https://www.trendhunter.com/trends/overnight-brightening-treatment.md) - [Neuroscience-Inspired Overnight Skincare](https://www.trendhunter.com/trends/the-sleeping-mask.md) - [Barrier-Boosting Overnight Skincare](https://www.trendhunter.com/trends/hydra-mask-gel-cream.md) - [Upcycled Overnight Skincare](https://www.trendhunter.com/trends/pleasing-beauty-sleep-mask.md) - [Fruity Beverage-Inspired Lip Masks](https://www.trendhunter.com/trends/iconic-lip-sleeping-mask.md)