# Ultra-Hydrating Masque Treatments Syrene's Aqua Hydrating Masque Deeply Nourishes Skin Overnight By Laura McQuarrie | Published 2020-06-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-masque-treatment References: [getthegloss](https://www.getthegloss.com/news/glossy-picks-everything-new-in-the-beauty-world-we-ve-tried-this-week) & [syreneskincare](https://www.syreneskincare.co.uk/collections/frontpage/products/aqua-hydrating-masque?variant=32365959512160) Syrene's Aqua Hydrating Masque treatment is a skincare product that's specifically beneficial to those with dehydrated skin, as it helps to revitalize and plump skin at a deep level. The treatment takes the form of a gel that's meant to be [applied overnight](https://www.trendhunter.com/trends/the-sleeping-mask), so that it may create "a [deep reservoir of hydration](https://www.trendhunter.com/trends/hyaluronic-acid-peptides-ceramide-collection)" and nourish the skin with antioxidants to combat environmental stressors and visible signs of aging. Some of the key ingredients in the hydrating product are seaweed extract to boost elasticity, [marine collagen to increase moisture levels](https://www.trendhunter.com/trends/collagen-hydrogel-mask), Manuka honey and black fern, which has a lifting and tightening effect. The soothing product can be applied to the face and neck before bed, or it may also be used as a quick hydrating treatment if only applied for 30 to 40 minutes. Image Credit: Syrene's ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 30% | Activity: 15% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Deep Skin Nourishment:** Opportunity for innovative skincare products that provide deep nourishment and hydration to the skin, combating environmental stressors and signs of aging. - **Overnight Beauty Treatments:** Opportunity for overnight skincare products that create a reservoir of hydration and offer long-lasting benefits while the user sleeps. - **Natural and Organic Ingredients:** Opportunity for skincare products that utilize natural ingredients like seaweed extract, marine collagen, Manuka honey, and black fern for their skin-boosting properties. ### Industries Being Reshaped - **Skincare Industry:** Opportunity for skincare companies to develop and market ultra-hydrating masque treatments that provide deep nourishment and offer overnight benefits. - **Beauty Industry:** Opportunity for beauty brands to create and promote overnight beauty treatments that create a reservoir of hydration and address specific skin concerns. - **Natural Cosmetics Industry:** Opportunity for natural cosmetics brands to develop products that harness the power of natural and organic ingredients, catering to the demand for clean beauty options. ## Related on Trend Hunter - [Deeply Hydrating Masks](https://www.trendhunter.com/trends/rha-hydra-mask.md) - [Barrier-Boosting Overnight Skincare](https://www.trendhunter.com/trends/hydra-mask-gel-cream.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [24-Hour Moisture Masks](https://www.trendhunter.com/trends/hydrogel-hydrating-mask.md) - [Hydrogel Facial Masks](https://www.trendhunter.com/trends/biocollagen-real-deep-mask.md) - [Overnight Hand Hydration Masks](https://www.trendhunter.com/trends/overnight-skincare-treatment.md) - [10-Minute Hydrating Masks](https://www.trendhunter.com/trends/h2oasis.md) - [Cooling Sensation Hydrating Masks](https://www.trendhunter.com/trends/sos-mask.md) - [Hydra-Gel Power Masks](https://www.trendhunter.com/trends/ionplex-hydragel-power-mask.md)