# Soft-Blur Hydrating Makeup Chanel's Les Beiges Eau De Teint is Composed of 75% Water By Laura McQuarrie | Published 2019-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-makeup References: [glamourmagazine](https://www.glamourmagazine.co.uk/article/treatment-makeup) & [chanel](https://www.chanel.com/en_GB/fragrance-beauty/makeup/p/complexion/foundations/les-beiges-eau-de-teint-p158810.html) Previously, consumers have had to rely on skincare for all of their hydration needs but a new wave of [hydrating makeup products](https://www.trendhunter.com/trends/wake-up-radiant-elixir) is now introducing everything from hydrating primers and mascaras to setting powders. Les Beiges Eau de Teint is an innovative product from [Chanel](https://www.trendhunter.com/trends/les-beiges-collection) that it describes as its "first water-fresh tint" and it falls under this new category of products. The in-between beauty product is ultra-lightweight and can be used under a foundation to promote a [radiant, healthy glow](https://www.trendhunter.com/trends/teint-radiance). Notably, Chanel's Les Beiges Eau de Teint is made up of 75% water, which is what makes the product instantly refreshing. Powered by micro-fluidic technology, the product boasts micro-droplets of encapsulated pigments that create the look of bare skin but with a perfected blurring and smoothing effect. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hydrating Makeup Products:** The rise of hydrating primers, mascaras, and setting powders presents opportunities for disruptive innovation in the beauty industry by offering multi-functional products that combine skincare and makeup benefits. - **Water-fresh Tints:** The growing trend of water-based makeup, such as Chanel's Les Beiges Eau de Teint, opens up opportunities for disruptive innovation by providing lightweight, hydrating, and natural-looking coverage. - **Micro-fluidic Technology:** The use of micro-fluidic technology in makeup products, like Chanel's Les Beiges Eau de Teint, offers disruptive innovation opportunities in the cosmetics industry by creating unique textures, enhanced application methods, and sophisticated coverage. ### Where This Applies - **Beauty Industry:** The beauty industry can explore disruptive innovation opportunities by developing and marketing hydrating makeup products that combine skincare and makeup benefits, targeting consumers seeking multi-functional and lightweight products. - **Cosmetics Industry:** The cosmetics industry can leverage disruptive innovation opportunities by incorporating water-based makeup products, like water-fresh tints, that provide hydration, natural-looking coverage, and a radiant glow, appealing to consumers who desire a seamless and weightless makeup experience. - **Technology Industry:** The technology industry can collaborate with the beauty and cosmetics industries to further explore disruptive innovation possibilities of micro-fluidic technology in makeup products, enabling advancements in product textures, application techniques, and performance. ## Related on Trend Hunter - [Natural Luxurious Makeup Collections](https://www.trendhunter.com/trends/les-beiges-collection.md) - [Hydrating Botanical Foundations](https://www.trendhunter.com/trends/botanical-foundation.md) - [Second-Skin Beauty Products](https://www.trendhunter.com/trends/ultrahydrating-tint-and-concealer.md) - [Vibrant Water-Cream Blushes](https://www.trendhunter.com/trends/futurist-blushmaker-dewy-cheek.md) - [Hydrating Tinted Moisturizer](https://www.trendhunter.com/trends/vegan-tinted-hydrating-fenty-moisturizer.md) - [Skin Booster Foundations](https://www.trendhunter.com/trends/hd-skin-hydra-glow-foundation.md) - [Skincare-Infused Setting Sprays](https://www.trendhunter.com/trends/ultra-blur.md) - [Nourishing Multi-Functional Tints](https://www.trendhunter.com/trends/multifunctional-tint.md) - [Updated Hydration Serums](https://www.trendhunter.com/trends/hydra-beauty.md)