# Hydrating Longwear Foundations This Fenty Beauty Foundation Pairs Plum and Papyrus Leaf Extracts By Laura McQuarrie | Published 2024-05-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-longwear-foundation References: [nylon](https://www.nylon.com/beauty/rihanna-softlit-foundation-interview-2024) & [fentybeauty](https://fentybeauty.com/en-ca/products/softlit-naturally-luminous-longwear-foundation-420?variant=42078268719149) Many beauty consumers find that [long-wearing foundations](https://www.trendhunter.com/trends/skincareinfused-longwear-foundation) often feel heavy, cakey or drying on their skin, and [Fenty Beauty's](https://www.trendhunter.com/trends/vegan-tinted-hydrating-fenty-moisturizer) Soft’Lit Naturally Luminous Hydrating Longwear Foundation delivers sought-after texture, radiance and skin-caring benefits. This medium-coverage formula is packed with [powerhouse antioxidant ingredients](https://www.trendhunter.com/trends/dew-n-plump) like Kakadu plum extract and Cyperus papyrus leaf extract for all-day hydration. This formula for a "golden hour glow" hydrates, brightens and enhances skin quality instantly and over time. This long-wearing formula is resistant to sweat, transferring and humidity, and it provides a myriad of benefits with a comfortable, second-skin feel and a natural-looking finish. Rihanna's vision of “Beauty for All” is upheld with the Soft’Lit Naturally Luminous Hydrating Longwear Foundation's expansive 50-shade range. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 31% | Freshness: 23% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Hydrating Longwear Formulas:** Advances in longwear foundations now include hydrating ingredients that counteract dryness and improve skin texture. - **Antioxidant-infused Cosmetics:** Beauty products infused with antioxidants like Kakadu plum and papyrus leaf extracts offer additional skin benefits by providing protection and nourishing the skin. - **Inclusive Shade Ranges:** Expanding foundation shade ranges to include a diverse array of skin tones aligns with the trend toward inclusivity and personalized beauty. ### Who This Affects Most - **Cosmetics Manufacturing:** The cosmetics manufacturing industry is increasingly innovating with new formulations that combine longwear properties with skincare benefits. - **Skincare Products:** Skincare products are evolving to incorporate multifunctional benefits, such as hydration and antioxidation, bridging the gap between makeup and skincare. - **Retail Beauty:** Retail beauty continues to see growth in products that cater to a wide range of skin tones, supported by brands dedicated to inclusivity. ## Related on Trend Hunter - [Mattifying Fruit-Infused Foundations](https://www.trendhunter.com/trends/barepro-24hr-wear.md) - [Hydrating Tinted Moisturizer](https://www.trendhunter.com/trends/vegan-tinted-hydrating-fenty-moisturizer.md) - [Clean Hydrating Foundations](https://www.trendhunter.com/trends/power-plush-longwear-foundation.md) - [Weightless Full-Coverage Foundations](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation.md) - [Hydrating Botanical Foundations](https://www.trendhunter.com/trends/botanical-foundation.md) - [Skin Booster Foundations](https://www.trendhunter.com/trends/hd-skin-hydra-glow-foundation.md) - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Light Long-Wear Foundations](https://www.trendhunter.com/trends/lumimatte-foundation.md) - [Skincare-Infused Long-Wear Foundations](https://www.trendhunter.com/trends/skincareinfused-longwear-foundation.md)