# Skincare-Infused Blushes M2U NYC Is Adding a Hydrating Liquid Blush to its Range By Elena Rahman | Published 2021-09-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-liquid-blush References: [m2unyc](https://m2unyc.com/collections/face/products/hydrating-liquid-blush) M2U NYC's Hydrating Liquid Blush recently launched as the brand pivots its position into the [skincare-infused makeup space](https://www.trendhunter.com/trends/blush-butter-balm). The brand's newest product is currently available through its website. Known for providing consumers with high-quality and high-functioning makeup, M2U NYC targets Gen Z consumers. Shoppers looking to condense their makeup routines and nourish their skin can now turn to the [dual-functioning Hydrating Liquid Blush](https://www.trendhunter.com/trends/watermelon-glow-niacinamide-dewy-flush). The indie makeup brand is committed to providing clean, vega, cruelty-free products, including its skincare-infused Blush. Featuring a lightweight formula, the product includes vitamin E and rosehip oil to provide a youthful complexion. Available in four shades, the Hydrating Liquid Blush marks the beginning of the brand's journey to transition to all skincare-infused products by 2022. Image Credit: M2U NYC ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 39% | Activity: 57% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Skincare-infused Makeup:** Brands can explore incorporating skincare ingredients into makeup products, providing a two-in-one solution for consumers seeking both beauty and skincare benefits. - **Multi-functional Beauty Products:** There is a trend towards creating beauty products that serve multiple functions, allowing consumers to simplify their routines and save money. - **Clean Beauty:** Clean beauty products that are vegan and cruelty-free continue to be in demand, with a growing awareness and concern for both personal health and environmental impact. ### Industries Being Reshaped - **Cosmetics Industry:** Cosmetics brands can take advantage of the trend towards skincare-infused makeup to differentiate their products and appeal to health-conscious consumers. - **Beauty Retail:** Retailers can capitalize on the demand for multi-functional beauty products by curating a selection that offers convenience and value for consumers. - **E-commerce:** The rise of e-commerce has enabled indie beauty brands like M2U NYC to reach a wider audience with niche products, disrupting traditional retail channels. ## Related on Trend Hunter - [Pigmented Skin-Caring Blushes](https://www.trendhunter.com/trends/the-cream-blush.md) - [Algae-Infused Liquid Blushes](https://www.trendhunter.com/trends/hot-shot-blush-drops.md) - [Multi-Purpose Blush Product Lines](https://www.trendhunter.com/trends/ontheglow-blush.md) - [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md) - [Skincare-Based Makeup Launches](https://www.trendhunter.com/trends/nourishing-hues-collection.md) - [Moisturizing Blush Formulas](https://www.trendhunter.com/trends/hydromaniac-blush-glow-hydrator.md) - [Skincare-Infused Blushes](https://www.trendhunter.com/trends/blush-butter-balm.md) - [Vibrant Water-Cream Blushes](https://www.trendhunter.com/trends/futurist-blushmaker-dewy-cheek.md) - [Skin-Caring Cheek Tints](https://www.trendhunter.com/trends/watermelon-glow-niacinamide-dewy-flush.md)