# Hydrating Lip Gloss Stains Trixie Cosmetics' Soft Serve Formula is Scented & Stevia-Sweetened By Laura McQuarrie | Published 2025-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-lip-gloss-stains References: [cosmeticsdesign](https://www.cosmeticsdesign.com/Article/2025/07/30/july-launch-pad-fresh-tech-and-fun-formulations-lead-this-months-new-releases/?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) & [trixiecosmetics](https://trixiecosmetics.com/collections/soft-serve/products/soft-serve?variant=41553650516043)  Value-conscious beauty lovers want versatile, hard-working hybrid lip products like long-wearing stains that can be worn glossy or blotted down for an effortless, soft-focus finish—and [Trixie Cosmetics'](https://www.trendhunter.com/trends/trixie-cosmetics) Soft Serve Hydrating Lip Gloss Stains deliver two-in-one formulas. Each multi-sensory shade is sweetened with stevia and enhanced with its own fruity scent. While Sashay, Parfait is a fruit punch red shade with the scent of an apricot popsicle, Berry Demure is a classic cherry cola red with a raspberry scent. Formulated with skin-caring glycerin, triple hyaluronic acid serum and peptides, these [jelly-textured lip gloss stains](https://www.trendhunter.com/trends/narins-beauty) can be swiped on for juicy shine or blotted for a natural tint. Alternatively, Soft Serve Lip Stains can be used as a [long-wearing lip liner](https://www.trendhunter.com/trends/maracuja-juicy-lip-stain-liner) when the pointed tip of the applicator is used along the natural edge of the lips. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 73% | Activity: 57% | Freshness: 46% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multi-functional Beauty Products:** Consumers are increasingly drawn to beauty formulas that serve multiple purposes, such as delivering both glossy shine and soft-focus finishes in a single application. - **Scented Cosmetic Innovations:** The incorporation of unique scents in cosmetics like lip products adds a layer of sensory appeal that enhances the overall consumer experience. - **Sweetened Beauty Formulations:** Integrating ingredients like stevia into beauty products offers a sweet-enhanced sensory experience without utilizing artificial additives. ### Industries Being Reshaped - **Beauty and Personal Care:** The demand for versatile and sensorially rich beauty products opens up new avenues for companies to innovate within the established cosmetics market. - **Natural Ingredients Market:** As consumers show a preference for naturally sweetened beauty items, there is a growing opportunity for suppliers of plant-based sweeteners like stevia. - **Fragrance and Aroma Industry:** The expansion of fragrance applications into various beauty products highlights a significant opportunity for companies specializing in scent technology and development. ## Related on Trend Hunter - [Hybrid High-Shine Lip Stains](https://www.trendhunter.com/trends/haleys-beauty.md) - [Hydrating Lip Gloss Stains](https://www.trendhunter.com/trends/hydrating-lip-gloss-stain.md) - [Comfort-First Gloss-Balms](https://www.trendhunter.com/trends/dibs-beauty.md) - [Staining Lip Oils](https://www.trendhunter.com/trends/staining-lip-oil.md) - [Ice Pop-Inspired Lip Stains](https://www.trendhunter.com/trends/popsicle-pouts.md) - [Nostalgic Lip Oil Glosses](https://www.trendhunter.com/trends/kissing-jelly-lip-oil-gloss.md) - [Jelly-Inspired Lip Glosses](https://www.trendhunter.com/trends/freshian-glasslike-lip-jelly.md) - [Staining Lip Liners](https://www.trendhunter.com/trends/maracuja-juicy-lip-stain-liner.md) - [French-Style Sheer Lipsticks](https://www.trendhunter.com/trends/bisou-jelly.md)