# Hydration-Focused Juice Waters The Frutly Hydrating Juice Waters Come in Three Flavors By Michael Hemsworth | Published 2021-02-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-juice-water References: [drugstorenews](https://drugstorenews.com/pepsicos-frutly-targets-hydration-needs) & [pepsico](https://www.pepsico.com) The Frutly hydrating juice waters are a new range of refreshments from [PepsiCo](https://www.trendhunter.com/trends/bubly-burst) that are targeted towards the hydration needs of consumers who might find it difficult to find a way to stay hydrated. The drinks come in three flavor options including Strawberry Kiwi, Apple Grape and Fruit Punch, which are all made with a blend of juice, water and electrolytes. The drinks are also made without added sugars or artificial sweeteners, The Frutly hydrating juice waters contain 60 calories per 12-ounce serving and can be purchased either individually or in four-packs. The drinks are being launched at retailers including Walmart, Kroger, [Supervalu](https://www.trendhunter.com/trends/american-licorice-company-valentines-day) and [Albertsons](https://www.trendhunter.com/trends/daybreaker), and feature crisp branding that helps them pop off the shelf. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 41% | Activity: 58% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Hydration-focused Beverages:** Creating new beverage products focused on hydration that incorporate electrolytes. - **Natural Fruit Juice Drinks:** Developing drinks made with natural fruit juice and no added sugars or artificial sweeteners. - **Refreshing Electrolyte Beverages:** Offering refreshing drinks with added electrolytes for consumers to stay hydrated and replenish their bodies. ### Industries Being Reshaped - **Beverage Industry:** Innovation opportunities for the beverage industry to create new and unique product offerings for consumers concerned with hydration. - **Health and Wellness Industry:** Creating drinks that help consumers meet their daily hydration needs and stay healthy without the use of artificial sweeteners. - **Retail Industry:** Positioning these drinks as a healthy, refreshing option for consumers in grocery stores and other retail environments. ## Related on Trend Hunter - [Canned Fruit-Forward Hydration Drinks](https://www.trendhunter.com/trends/punchy-everyday-hydration.md) - [Ready-to-Drink Aguas Frescas](https://www.trendhunter.com/trends/frutitas-agua-fresca.md) - [Potassium-Infused Electrolye Drinks](https://www.trendhunter.com/trends/wet-hydration-1.md) - [Hydrating Electrolyte Juice Products](https://www.trendhunter.com/trends/pressed-juicery-hydration.md) - [Functional Hydration Sodas](https://www.trendhunter.com/trends/hydration-soda.md) - [Hydrating Juice-Blended Spring Waters](https://www.trendhunter.com/trends/radnor-hydrate.md) - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md) - [Fruity Hydration Waters](https://www.trendhunter.com/trends/volvic-touch-of-fruit-kiwi-lime.md) - [Hydrating Juice Beverages](https://www.trendhunter.com/trends/motts-active.md)