# Sustainable Hand Wash Concentrates Ethiques Hydrating Handwash Concentrate is Eco-Friendly By Niko Pajkovic | Published 2022-02-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/hydrating-handwash-concentrate References: [ethique](https://ethique.com/products/hydrating-handwash-concentrate-for-all-skin-types)  Plant-based beauty brand Ethique has released its new Hydrating Handwash Concentrate, a moisturizing liquid hand wash that arrives in a [concentrated bar form](https://www.trendhunter.com/trends/water-wise). However, to be clear, the new product is not a bar soap; it is a soap concentrate that can be mixed with boiling water to create liquid hand wash. As a result, the Hydrating Handwash Concentrate is an eco-friendly option that does not require a plastic bottle; instead, it arrives packaged in [certified compostable cardboard](https://www.trendhunter.com/trends/complete-athome-refill-station). Moreover, the soap itself is made from 100% naturally derived and sustainably sourced ingredients. In addition, the new product utilizes jojoba oil, a lightweight all-natural moisturizing oil, to hydrate users' skin while still leaving it feeling soft and clean. Meanwhile, the soap's scent combines lavender essential oils and vanilla to deliver a pleasing floral aroma. Image Credit: Ethique ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 68% | Activity: 56% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Hand Wash:** Companies can create eco-friendly hand wash products in concentrated forms to reduce plastic waste. - **Sustainable Packaging:** Sustainable and compostable packaging options can eliminate plastic waste in the beauty industry. - **Natural Ingredients:** Consumer demand for natural and sustainably sourced ingredients in hand wash products presents an opportunity for innovation. ### Who This Affects Most - **Beauty:** The beauty industry can create eco-friendly and sustainable hand wash products to meet consumer demand. - **Packaging:** Packaging companies can innovate and provide sustainable and compostable options for the beauty industry's hand wash products. - **Natural Health:** The natural health industry can utilize naturally derived and sustainably sourced ingredients to innovate hand wash products. ## Related on Trend Hunter - [Liquid Soap Concentrates](https://www.trendhunter.com/trends/etee.md) - [Hand Soap Refill Bars](https://www.trendhunter.com/trends/hand-soap-refill-bar.md) - [Refillable Eco Hand Soaps](https://www.trendhunter.com/trends/first-hand-soap-line.md) - [Sustainable Body Wash Products](https://www.trendhunter.com/trends/foaming-body-wash.md) - [Plant-Based Hydrating Hand Soaps](https://www.trendhunter.com/trends/hydrating-hand-soap.md) - [Holiday Hand Soap Bundles](https://www.trendhunter.com/trends/cleancult.md) - [Naturally Derived Hand Soaps](https://www.trendhunter.com/trends/native-liquid-hand-soap.md) - [Powder-to-Gel Washing Liquids](https://www.trendhunter.com/trends/homethings.md) - [Eco-Friendly Pet Washes](https://www.trendhunter.com/trends/washbar.md)